Saudi Arabia Home Care Market Projected to Expand at 6.18% CAGR Through 2030

Saudi Arabia Home Care Market size is valued at around USD 1.73 billion in 2024 and is projected to grow at a CAGR of around 6.18% during the forecast period, i.e., 2024-30. Saudi Arabia Home Care Market presents rapid growth, driven by a few factors. Some of the major drivers of the industry are increasing urbanization, income growth, and awareness of health & hygiene. Also, the changing lifestyles of consumers, require efficient and effective home care products for cleaning, personal care, and security purposes. This surge in middle-class consumers’ preference for premium and specialized homecare solutions further fueled the market growth. Moreover, health consciousness has boosted the market demand for products associated with hygiene and wellness for a safer living environment.

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Strategic Takeaways from the Report:

  • Market Sizing and Forecasting
  • Regulatory and Policy Influence
  • Competitive Trends and M&A Activity
  • Innovation Drivers and Disruptive Technologies
  • Investment Hotspots and Emerging Niches
  • Geographical Dynamics and Trade Flows

Saudi Arabia Home Care Market Segment Overview & Classification

This market is categorized to offer targeted insights across various operational and consumer-related verticals.

Segment List:

By Product Type

  • Air Care
    • Candle Air Fresheners
    • Electric Air Fresheners
    • Gel Air Fresheners
    • Liquid Air Fresheners
    • Spray/Aerosol Air Fresheners
    • Carpet Fresheners
    • Odour Neutralizers 
    • Others (Refrigerator Fresheners, Bin Fresheners, and others)
  • Dishwashing
    • Automatic Dishwashing
      • Automatic Dishwashing Liquids
      • Automatic Dishwashing Powders
      • Automatic Dishwashing Tablets
      • Dishwashing Additives
    • Hand Dishwashing
  • Home Insecticides
    • Electric Insecticides
    • Insecticide Baits
    • Insecticide Coils
    • Spray/Aerosol Insecticides
    • Others (Foggers/Bombs, In-Home Insect Repellents, and others)
  • Laundry Care
    • Carpet Cleaner
    • Fabric Softeners
    • Laundry Aids
    • Spot and Stain Removers
    • Starch/Ironing Aids
    • Water Softeners
    • Others (Colour Enhancers, Scent Booster, and others)
  • Polishes
    • Floor Polish
    • Furniture Polish
    • Metal Polish
    • Shoe Polish
  • Surface Care & Bleach
    • Home Care Wipes and Floor Cleaning Systems
    • Bathroom cleaners
    • Descalers
    • Drain Openers
    • Kitchen Cleaners
    • Multi-Purpose Cleaners
    • Bleach
  • Toilet Care
    • In-Cistern Devices
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids/Foam

Among all the home care product types in Saudi Arabia's home care marketplace, laundry care is the important segment dominating the market. As in this section, the product concerned includes detergents, fabric softeners, and stain removers designed to smooth and keep the cloth's quality i.e. fabric and color. These products are essential home care merchandise as they play a vital position in normal family preservation. Since the city populace grows and lifestyles grow to be busier, the demand for effective and handy laundry solutions increases. Consumers desire to shop for top-class merchandise that could offer superior cleansing performance along with convenience and material care. Hence, the laundry care segment captures the biggest market share.

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Retail/E-commerce
  • Traditional Retailers
  • Others (Direct Sales, Vending Machines, and Others)

Online Retail/E-commerce is a rapidly growing segment in the market of home care products in Saudi Arabia. The increasing use of smartphones boosted online shopping in Saudi Arabia. The consumer’s busy lifestyle is another reason for choosing e-commerce platforms for the convenience of shopping from their home or their workplace. Online Retail/E-commerce also facilitates a wide range of home care products and benefits of home delivery services. This shift toward digital or online shopping boosts the revenue growth of this segment in the country’s home care industry.

By Region

  • Central
  • East
  • West
  • South.

The East region is currently leading the Saudi Arabia Home Care Market because of the various industrial and economic activities. The largest industrial hubs and petrochemical complexes are located around the city of Dhahran, located in East of the Saudi Arabia. In this area, the rapid growth of urbanization can be noticed and hence the need for home care products is in high demand in the region, further enhancing the home care market size & volume. Also, Riyadh the capital city located in the central region is very important to the home care products market. Because Riyadh is Saudi Arabia’s political and administrative hub a considerable amount of different home care products is in high demand due to the city’s diverse population.

These divisions help clarify demand patterns and expected shifts.

Market Opportunities

Upcoming Smart City Projects in the Country to Create New Opportunities – Saudi Arabia is constantly working on developing smart towns as a part of its Vision 2030 plan, which goals to diversify its economic system & raise the standard of living for its citizens. These smart city projects in Saudi Arabia are promoting the adoption of the products rapidly due to changing lifestyles, cleanliness, and hygiene in houses. The ambitious smart city initiatives are poised to accommodate the needs of a burgeoning elderly populace as the kingdom undergoes a sizable demographic transformation with a super upswing in the number of senior citizens. As a result, the demand for home care products is anticipated to grow in the coming years to satisfy consumer demand for their safety. Therefore, the market players have a wide possibility to scale up these products to meet the market demand during the forecast period.

Saudi Arabia Home Care Market Competitive Snapshot from 2024-2030

The report highlights established and emerging players in the global Saudi Arabia Home Care Market, evaluating their strengths, challenges, and potential for innovation.

Key Competitors Include:

  • Unilever
  • Henkel Jebel Ali FZCO
  • Reckitt Benckiser Group PLC
  • The Clorox Company
  • Procter & Gamble
  • Knooz Al-Ardh Detergent Manufacturing Co. LLC
  • Madar Group
  • Basic Chemical Industries
  • Gulf Hygiene Co. Ltd.
  • 3M.

Their activities include partnerships, product launches, and geographic expansions.

Saudi Arabia Home Care Industry Prime Challenge

Supply Chain Disruptions to Hinder Market Growth – The supply chain disruptions are creating significant obstacles in the growth of home care industry. Supply chain disturbance is a complex challenge in the global market and can be caused by several factors like geopolitical tensions, natural disasters, or logistical issues. These issues affect the cost of raw materials and ultimately the market prices of the home care solutions. The supply chain disturbance also results in delays in the home care solutions delivery to the end-users. The result of it can also be the shortage of the product in the market creating kayos for both businesses and consumers and may affect the brand image and customer loyalty.

Additionally, the increased price of the final product due to supply chain disruption can reduce the demand for the particular product and affect the company’s profitability. Addressing these issues is very crucial for companies to ensure consumer consistency and maintain the brand-perceived value for home care products.

Frequently Asked Questions (FAQs):

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