Content marketing and SEO are pretty closely related in the digital marketing sphere, but they can also be miles apart in execution. There are certainly some overlapping areas between the two, but is there enough to allow your local seo Knoxville tn practitioner to also be your content marketer, or vice versa?
Who should optimize content: SEOs or content writers?
- Technical vs. creative: If you can only pick one, where do you invest your time? Or do you do a little of both and hope for the best? To get results, you need a sufficient amount of both the creative and technical sides of SEO.
- The SEO’s role in content: After the keyword research process, the primary function of the SEO in regards to content is to make sure it’s accessible. This means ensuring all pages have a title, description, and unique content — and that the search engine spiders can find it and analyze it properly.
- The writer’s role in SEO: The writer should always start out focusing on the visitor. Meet their needs first and foremost. But they can’t neglect the preferences of the search engines. The content should be created to serve both simultaneously.
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