Decorated Apparel Market to Reach USD 123.10 Bn by 2030 at a CAGR of 12.23%

Market Estimation & Definition

The Decorated Apparel Market, valued at USD 54.89 billion in 2023, is poised to reach USD 123.10 billion by 2030, expanding at a compound annual growth rate (CAGR) of 12.23%. Decorated apparel refers to clothing items enhanced through various printing, embroidery, or embellishment techniques, including screen printing, digital printing, heat transfers, and embroidery. The market is propelled by evolving fashion trends, a growing preference for personalized clothing, and technological advancements in printing techniques.

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Market Growth Drivers & Opportunities

Key growth drivers include the rising demand for customized apparel, advancements in digital printing, and the growing trend of athleisure wear. Moreover, the market benefits from the integration of augmented reality (AR) and virtual fitting technologies that allow customers to visualize personalized apparel before making purchases. These technological innovations in apparel decoration are expected to provide substantial opportunities for growth.

Segmentation Analysis

1. By Product Type:

   • Women’s Wear: Dominating the market, driven by fashion trends and personalization.

   • Men’s Wear: Experiencing significant growth with increasing demand for custom-designed clothes.

   • Others: This category includes children's wear and unisex apparel, contributing steadily to market expansion.

2. By Printing Technique:

   • Screen Printing: The most widely adopted method due to its cost-effectiveness, particularly for large-scale production like event merchandising.

   • Digital Printing: Known for its ability to produce intricate, high-quality designs, catering to the demand for personalized merchandise.

   • Heat Transfer: Popular for small-scale and intricate designs, particularly in personalized apparel.

   • Direct-to-Garment (DTG): Allows for detailed full-color designs, suitable for boutique apparel brands.

   • Dye Sublimation: Mainly used for vibrant sportswear and activewear, known for its durability.

   • Embroidery: Preferred for corporate and premium fashion garments due to its tactile finish.

Country-Level Analysis

• United States: As a leading consumer market, the demand for custom apparel is driven by fashion-conscious individuals, particularly in urban areas. Athleisure and sportswear have significantly boosted the demand for decorated apparel.

• Germany: Germany’s strong retail sector and fashion-forward culture contribute to the market's growth. The demand for sustainable, eco-friendly decorated apparel is high, creating opportunities for innovation.

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Competitive Landscape

Key players in the decorated apparel market are focusing on technological innovation and customization options to stay competitive. Major companies are investing in digital printing and embroidery technologies to meet consumer demand for high-quality, personalized products. Strategic partnerships and acquisitions are expected to drive market consolidation in the coming years.

North America
1. Delta Apparel,Greenville, South Carolina, United States
2. Downtown Custom Printwear,Canada
3. Gildan Activewear Inc., Montreal, Quebec, Canada
4. Hanesbrands Inc., Winston-Salem, North Carolina, United States
5. New England Printwear, East Windsor, Connecticut, United States
6. Russell Brands, Llc., Bowling Green, Kentucky, United States
7. Fruit of The Loom, Bowling Green, Kentucky, United States
Asia Pacific
1. Shenzhou International Group Holdings Limited, Shenzhen, China
2. Eclat Textile Co., Ltd., Taipei, Taiwan
3. Esquel Group,Hong Kong
4. Pacific Textiles Holdings Limited, Hong Kong
5. Sri Rejeki Isman Tbk (Sritex), Solo, Indonesia
6. KPR Mill Limited, Coimbatore, India