Twitch Drops: The Secret Weapon of Sunburst Invitational Engagement
The Tampa Bay Rays are leveraging Twitch Drops as MLB The Show 25 Stubs a central pillar of their viewer engagement strategy for the 2025 Sunburst Invitational. This reward system doesn't just boost viewership numbers – it creates a dynamic, interactive experience that keeps fans engaged throughout the tournament while delivering real value to both casual viewers and hardcore MLB The Show 25 players.

The 2025 Drops Campaign: By the Numbers
4 unique reward tiers across the tournament timeline

12+ hours of potential rewards

5,000+ codes to be distributed

Estimated $25,000 in total in-game valueWhy This Works So Well
Psychological Hook

The progress bar creates a compulsion loop – viewers stay to complete each tier

Limited-time availability triggers fear of missing out (FOMO)

Cross-Platform Value

Rewards work in both MLB The Show 25 and The Show Companion App

Virtual items become walking advertisements for next year's event

Community Builder

Shared reward pursuit creates watercooler moments in chat

Equips all viewers with tournament-themed gear, strengthening event identity

Technical Implementation
Seamless Integration

Automatic redemption via connected MLB accounts

Real-time progress tracking in stream overlay

Anti-Cheat Measures

Viewership verified through active chat participation

Minimum 75% stream uptime required for credit

Global Accessibility

Available in all regions where MLB The Show 25 is sold

Drop rates adjusted for cheap MLB The Show 25 Stubs local primetime viewing