India Bottled Water Market Poised for Robust Growth Amidst Evolving Consumer Preferences

The India bottled water market is on a trajectory of substantial expansion, with valuations indicating a rise from USD 4.28 million in 2024 to an anticipated USD 11.392 million by 2032, reflecting a compound annual growth rate (CAGR) of 13% during the forecast period. This growth is driven by increasing health consciousness, urbanization, and the demand for safe drinking water.

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Competitive Landscape

The market is characterized by the presence of both domestic and international players striving to capture market share through product innovation and strategic distribution. Key companies include Bisleri International Pvt. Ltd.PepsiCo Inc. (with its brand Aquafina), The Coca-Cola Company (offering Kinley), and Parle Agro Pvt. Ltd. (known for Bailley). These companies focus on expanding their product portfolios and enhancing distribution networks to cater to the diverse needs of Indian consumers.

Mergers, Acquisitions, and Key Developments

The Indian bottled water industry has witnessed notable mergers and acquisitions aimed at consolidating market positions and expanding operational capacities. A significant development is the Jubilant Bhartia Group's acquisition of a 40% stake in Hindustan Coca-Cola Beverages (HCCB), Coca-Cola's largest bottler in India. This strategic move, valued at approximately 125 billion rupees (USD 1.47 billion), aligns with Jubilant Bhartia's intent to diversify into the high-growth beverage sector.

Bottled Water Growth in the United States

In the United States, the bottled water market has experienced steady growth, driven by consumer preferences for healthier beverage options and convenience. The trend towards flavored and functional waters has further propelled market expansion.​

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India Bottled Water Market segmentation : 

by Product

Flavoured Water
Purified Water
Mineral Water
Sparkling Water

The Indian market for bottled water is divided into several product categories, including mineral, sparkling, flavoring, and filtered water. With a market share of over 40.0% in 2024, the purified category is expected to continue to dominate the market for the foreseeable future. Because polluted particles in running water are often the cause of diseases like typhoid, dysentery, and diarrhea, consumers are looking for ways to save water, and businesses are facing similar difficulties.


by Packaging Type

PET (Polyethylene Terephthalate) Bottles
Water Cans
Others


by Distribution Channel

Supermarkets and Hypermarkets
Specialty Stores
Online
Others

The India Bottled Water Market is divided into off-trade and on-trade segments based on the distribution route. In 2024, the off-trade category had the most revenue share, accounting for 85.6%. All retail establishments, including supermarkets, hypermarkets, convenience stores, mini markets, and traditional stores, are included in this sector. The growing convenience of quickly choosing the preferred brand of bottled water with a certain mineral combination is propelling the growth of the India Bottled Water Market over the forecast period. The off-trade market carries brands including Himalayan, Bailley, Kinley, Bisleri, and Aquafina.

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Learn about the top players driving innovation in the India Bottled Water Market :

1. Bisleri
2. Himalayan
3. Bailley, Parle Agro
4. Pepsi’s Aquafina
5. Coca-Cola’s Kinley
6. Coca-Cola India
7. PepsiCo India
8. Dharibal Group
9. Narang Beverages
10. Aquasure
11. Kingfisher
12. Qua, Narang Group
13. Oxyrich, Manikchand
14. Rail Neer, IRCTC
15. Tata Water Plus
16. Pure Life, Nestle
17. McDowell's No. 1

Get answers to critical questions shaping the India Bottled Water Market  

  • What is India Bottled Water ?
  • What is the growth rate of the India Bottled Water Market?
  • Which are the factors expected to drive the India Bottled Water market growth?
  • What is the CAGR at which the India Bottled Water market will grow during the forecast period?
  • What are the different segments of the India Bottled Water Market?
  • Which is the fastest growing region in the India Bottled Water market?
  • What growth strategies are the players considering to increase their presence in India Bottled Water  ?
  • What are the upcoming opportunities and trends for the India Bottled Water Market?
  • What are the recent industry trends that can be implemented to generate additional revenue streams for the India Bottled Water Market?
  • Who are the leading companies and what are their portfolios in India Bottled Water Market?
  • What segments are covered in the India Bottled Water Market?
  • Who are the key players in the India Bottled Water market?

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Get a closer look at the game-changing products driving success :   

  • Past Size and Competitive Landscape
                           • Past Pricing and price curve by region
                           • Size, Share, Size Forecast by different segment
                           • Dynamics Growth Drivers, Restraints, Opportunities, and Key Trends by Region
                           • Segmentation A detailed analysis by segment with their sub-segments and Region
                           • Competitive Landscape Profiles of selected key players by region from a strategic perspective

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