Saudi Arabia Poultry Market growth is driven by a rising population, increased demand for protein, tech advancements in poultry farming, and a shift towards processed, convenient foods.

According to TechSci Research, the Saudi Arabia Poultry Market was valued at USD 42.32 million in 2023 and is projected to experience steady growth with a CAGR of 6.15% through 2030. This growth is primarily driven by the increasing demand for processed and convenient foods. Evolving consumer habits, urbanization, and developments in the retail and foodservice sectors are key factors contributing to this trend. As urbanization rises, more people in Saudi Arabia lead fast-paced lifestyles, especially in dual-income households. This shift has made traditional meal preparation challenging, leading to a preference for processed poultry products that require minimal preparation, such as frozen chicken and pre-marinated options.

The demand for ready-to-cook and ready-to-eat poultry products is also surging. These products eliminate the need for lengthy preparation and cooking times, making them especially appealing to busy professionals, parents, and students. Furthermore, Saudi consumers are increasingly focused on health-conscious diets, and poultry, being a lean protein, is gaining popularity as an alternative to red meat. Pre-marinated or seasoned chicken offers a convenient, low-fat, high-protein meal option that meets these dietary preferences.

The growth of retail outlets like supermarkets, hypermarkets, and online grocery stores has made processed poultry products more accessible. E-commerce has further supported this demand by offering the convenience of home delivery. Food manufacturers are responding by developing innovative processed poultry products to cater to a range of tastes and dietary needs, such as low-fat, gluten-free, and high-protein options. As Saudi Arabia becomes more connected to global markets, international cuisines are also contributing to the rising popularity of convenient poultry products like frozen chicken breasts and breaded chicken fillets.

The Saudi Arabia Poultry Market is segmented by type, product type, nature, distribution channel, and regional distribution. One of the fastest-growing segments in the market is organic poultry. Saudi Arabia is transitioning from conventional poultry farming to organic practices, driven by growing consumer awareness about the health benefits and environmental impact of organic poultry. As consumers become more conscious of the quality and origins of their food, there is a rising demand for sustainably produced organic poultry. This shift not only supports health-conscious consumers but also contributes to environmental sustainability through reduced chemical usage and better animal welfare standards.

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Based on region, the Western region is expected to be the fastest-growing area in the Saudi Arabia Poultry Market. This region includes cities like Jeddah and Mecca, which are densely populated and economically dynamic. The influx of international visitors, particularly pilgrims traveling to Mecca and Medina, further increases the demand for poultry products. The region's advanced logistics infrastructure and investment in the food processing and retail sectors, including modern supermarkets and hypermarkets, support the efficient distribution of poultry products. Additionally, the growing preference for convenience foods continues to drive the demand for processed poultry in the Western region.

Major companies operating in the Saudi Arabia Poultry Market are:

• Almarai Saudi Arabia
• Al-Watania Poultry Company
• Fakieh Poultry Farms Company
• Al-Berri United Food Co. Ltd.
• Alwadi Farms Poultry Company
• Arabian Agricultural Services Company
• Arabian Farms Dev.Co.Ltd.
• Dijla Poultry Company
• Balady Poultry Trading Co.
• Arabian Agricultural Services Company

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“The future of the Saudi Arabia poultry market appears promising, driven by the government's Vision 2030 program which aims to reduce the dependency on oil and diversify the economy. This ambitious initiative includes strategic plans to enhance food security and promote sustainable agriculture practices. With an increasing population and changing dietary habits, there is a growing demand for protein-rich diets, making poultry a key component.

Technological advancements in poultry farming and processing, such as automation and precision farming techniques, are expected to improve productivity and efficiency. Government initiatives to boost local production, such as providing subsidies and incentives to farmers, will further catalyze the expansion of the market. With these factors combined, the Saudi Arabia poultry market is poised for significant growth and a prosperous future.,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Saudi Arabia Poultry Market By Type (Broiler, Eggs, Others), By Product Type (Raw, Chilled, Frozen), By Nature (Organic, Conventional), By Distribution Channel (Supermarkets/Hypermarkets, Traditional Stores, Specialized Stores, Online, and Others), By Region, Competition, Forecast and Opportunities, 2020-2030F”, has evaluated the future growth potential of Saudi Arabia Poultry Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Saudi Arabia Poultry Market.

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