India Peanut Butter Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Growth Rate: 6.7% (2024-2032)

Market Size in 2024: USD 156.9 Million

Market Size in 2033: USD 293.3 Million

The India peanut butter market is increasing as a result of growing urbanization, a demand for diets strong in protein, and general health consciousness. According to the latest report by IMARC Group, the market size reached USD 156.9 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 293.3 Million by 2033, exhibiting a growth rate (CAGR) of 6.7% during 2025-2033.

India Peanut Butter Market Trends and Drivers:

The India peanut butter market is expanding rapidly, owing to several key factors. Besides this, the market is driven by the growing consumer preference for healthy as well as protein-rich food options, aligning with the increasing focus on fitness and balanced nutrition. 

Peanut butter, known for its high protein and nutrient content, is gaining traction among health-conscious individuals and fitness enthusiasts. This trend is further bolstered by the increasing awareness of the product’s versatility as a spread, dip, or ingredient in various recipes. 

Additionally, the proliferation of online retail platforms and supermarkets is expanding the availability and accessibility of peanut butter across the country, supporting the growth of the India peanut butter market. Moreover, rising urbanization and increasing disposable incomes are allowing consumers to experiment with premium food options, such as organic and flavorful peanut butter. 

The growing need for ready-to-eat as well as convenient food items because of busy lifestyles is also influencing the expansion of the India peanut butter market. In response to this demand, manufacturers are introducing novel peanut butter products, such as portion-controlled packets, fortified varieties with extra vitamins and minerals, and variants that meet dietary requirements like sugar-free or vegan options. 

In line with these factors, sustainability and health-conscious production practices are also influencing market dynamics, with increasing popularity for organic and sustainably sourced peanuts. Consequently, the growing penetration of peanut butter in rural markets. 

Supported by advertising campaigns and smaller, affordable packaging options, is broadening its consumer base. These factors, coupled with increasing investments in research and development to enhance flavor profiles and shelf life, are expected to drive the expansion of the India peanut butter market over the coming years.

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India Peanut Butter Market Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

• Crunchy Peanut Butter

• Smooth Peanut Butter

• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets

• Convenience Stores

• Online Stores

• Others

Breakup by Region:

• South India

• East India

• West and Central India

• North India

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

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Key highlights of the Report:

• Market Performance (2019-2024)

• Market Outlook (2025-2033)

• Porter’s Five Forces Analysis

• Strategic Recommendations

• Historical, Current and Future Market Trends

• Market Drivers and Success Factors

• SWOT Analysis

• Structure of the Market

• Value Chain Analysis

• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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