In the heart of Japan’s Kansai region lies a city that beats to the rhythm of tradition and rebellion. Osaka, a port city steeped in merchant history and working-class grit, has long been a cultural outlier—less polished than Tokyo, more soulful than Kyoto. And it was here, amid the neon lights and narrow alleyways, that a denim revolution quietly...
In the tapestry of global fashion, certain cities emerge as cradles of innovation — Milan, Paris, Tokyo — but tucked along the coastline of Japan’s Kansai region lies a city whose contribution to denim is both sacred and revolutionary. That city is Osaka, the birthplace of Evisu. To understand the legacy of Evisu jeans, one must return to the roots: to the...
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