The Transactional Video on Demand Market was valued at 11.46 billion in 2022 and is expected to grow at a steady rate of around 7.2% in the forecasted period (2023-2030) owing to the proliferation of smartphones and other smart devices. Transactional Video on Demand (TVOD) is a distribution model in the digital entertainment industry where users pay for individual pieces of content on a per-view basis. In the TVOD market, consumers can rent or purchase specific movies, TV shows, or other video content, gaining access to the content for a limited period or indefinitely. Content owners are using TVOD (Transactional Video-on-Demand) streaming services to fill gaps in their distribution and monetization strategies, particularly by offering high-quality content to international audiences on a pay-per-view basis, thereby increasing the value of the market. For instance, take the case of The Batman (2022), produced, and distributed by Warner Bros. Pictures.

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Some of the recent developments are:

In October 2023, Udemy launched Udemy for Business, which provides organizations with access to over 8,000 courses for employee training and professional development. This new offering includes features like course tracking, content recommendations, and analytics to measure progress.

 In November 2023, AT&T announced plans to expand its international video content offerings through partnerships with global streaming platforms like Netflix and Hulu.

For a detailed analysis of the Global Transactional Video on Demand Market browse through – https://univdatos.com/report/transactional-video-on-demand-market/

Conclusion

The market is becoming increasingly competitive with new players entering the scene, leading to more innovation and better content options for consumers. Providers are focusing on personalized recommendations, mobile accessibility, and specialty genres like anime and documentaries. Additionally, interactive content and digital advertising are emerging as important trends in the TVOD market.  According to the UnivDatos Market Insights analysis, “Transactional Video on Demand Market” report, the global market was valued at USD 11.46 billion in 2022, growing at a CAGR of 7.2% during the forecast period from 2023 – 2030 to reach USD 19.81 billion by 2030. 

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