New Regency and Death Row Games are teaming up to introduce films from the New Regency library to Fortnite, starting with the 2011 sci-fi thriller In Time. Directed by Andrew Niccol and starring Justin Timberlake, Amanda Seyfried, Cillian Murphy, and Olivia Wilde, the film will debut in Fortnite through Epic Games’ Unreal Editor for Fortnite (UEFN), with Death Row’s Good Game Champ division overseeing the initiative.
Fortnite, which boasts hundreds of millions of registered users and a consistently active player base of several million, has evolved beyond gaming. The platform has become a hub for diverse activities, including concerts, interactive experiences, and movie premieres. UEFN, a tool for creating custom content within Fortnite, is becoming an increasingly popular avenue for storytelling and creative projects in the gaming industry.
In a statement, New Regency emphasized its intent to explore innovative ways to engage audiences with storytelling, aligning with Death Row Games’ progressive business philosophy. This collaboration highlights the growing trend of leveraging established intellectual properties (IP) within the video game industry as stakeholders seek to revitalize audience engagement amid a slowdown in new franchise launches.
In Time is set in a dystopian future where time is currency, exploring themes of inequality and survival. According to the official synopsis, its gripping narrative and themes of resistance make it an ideal candidate for adaptation into Fortnite’s immersive environment.
Cordell Broadus, CEO of Death Row Games and son of Snoop Dogg, expressed enthusiasm for the partnership, calling New Regency “a creator of some of my favorite films.” He highlighted the alignment between New Regency’s cinematic expertise and Death Row’s focus on cultural authenticity within UEFN. “When we created the Tee Grizzley map, we wanted spaces that emotionally resonate with our culture. This collaboration lets us bring that same authenticity to Fortnite and ensure cultural representation in IP integration,” Broadus stated.
Yariv Milchan, CEO of New Regency, called the project a “groundbreaking journey into immersive storytelling,” expressing admiration for Snoop Dogg and Cordell Broadus’s creative ventures. “This collaboration reflects our shared ethos and opens new avenues for our film library.”
New Regency’s extensive library includes iconic films like Fight Club, The Revenant, and Birdman, alongside current releases such as Steve McQueen’s Blitz. Its television portfolio features Mr. & Mrs. Smith on Prime Video. The In Time partnership marks a significant step in expanding its legacy into interactive entertainment.
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