According to a new report by UnivDatos Market Insights, the Dehydrated Meat Products Market is expected to reach ~USD 902.8 million in 2032 by growing at a CAGR of ~4.7%. Dehydrated meat products are specialty meat preparations that are made from techniques that will just remove the moisture content in the meat hence making the meat light, easily transportable, and which contains most of the original flavor and nutritional value of the actual meat. This process which includes air drying, freeze drying, or smoking produces products such as beef jerky, turkey jerky, and biltongs. Consumers’ preferences are flavor-based bulk foods, convenience foods, long shelf-life foods, and high protein foods particularly in this everyday busy, traveling, and outing life. The market for dehydrated meats has expanded significantly because people can consume products that they can carry through convenient packaging which is meaningful to the busy generation and also the generation is becoming health conscious and is also hungry for high proteins. The market has witnessed new product development such as flavors, texture, and Health and Wellness market apart from growth in the e-commerce segment.

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KEY GROWTH DRIVERS:

The market of dehydrated meat products has experienced tremendous growth for the simple fact that most customers would prefer to buy processed food that can easily be handled and also its protein quality. The market also encompasses different types of meat products including beef jerky, turkey jerky, biltong, and other products of convenience foods this is due to the increased demand for convenience foods. Some of the factors that have driven this growth include health consciousness which has increased the demand for protein and low carbohydrate products, diversification of the products available in the market, and changes in the form, flavors, and formulations. Notably, the market is properly developed in North America as compared to other regions and countries and it has a higher per capita consumption level than some of the prominent market players.

·        In December 2023, Natures Menu launched a new range of raw dog food, freeze-dried so it can be stored at ambient temperature. Freeze drying removes almost all of the water content without cooking, helping to maintain all the nutrients and flavors of raw food without the need to keep the packs frozen. Available in four flavors – Beef, Chicken, Turkey, and Lamb.

·        In November 2022, ROHA GROUP acquired SARAF FOODS, a freeze-drying company to expand its technology and product portfolio of dehydrated vegetables, fruits, and herbs in addition to the existing Newfoods plant in Italy.

The report suggests that the Increasing Demand for Convenient Snacks is a significant factor driving the growth of the dehydrated meat products market in the coming years. The major factor that is helping drive the market forward is the increased demand for snack products. With advancements in the standard of living, more and more individuals are experiencing a busy and fixed schedule hence the need for foods that are easy to handle and prepare as snacks. Such proteins are consumed without much preparation thus the necessity of dehydrated meat products such as beef jerky, turkey jerky, and biltong. These are snacks that can be taken in between meals and can conveniently fit most schedules that one would be engaged in, in the course of the day, say at work, while traveling, or even after exercise. Similarly, convenience does not only speak of the size & weight of some of these products; Some of these products come in poly bags meaning that once used, they can be re-sealed hence convenient for those who prefer products that can be re-used at some time in the future by just re-opening the pack & using it again.

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Conclusion

The global dehydrated meat products market is rapidly growing, with advancements in the consumer goods industry leading to improved outcomes. The global market is expected to increase as new innovative products are developed in the coming years. Thus, the international dehydrated meat products market represents a significant opportunity for companies to make strategic alliances to launch a diversity of products for the global population. With continued development, more products will likely become available, improving consumer outcomes.