Paige O’Neill, CMO of Seismic - AITech Interview

0
893

Paige, kindly let our readers know how Seismic perceives the role of AI in evolving customer experiences and go-to-market (GTM) processes based on recent data.

At Seismic, we believe enablement is a mission-critical function that turns strategy into reality, and generative AI is creating an industry-defining moment for GTM and enablement teams. It is changing everything about the sales process, from prospecting to meeting preparation, content and presentation development, follow-up, training and performance tracking.

In fact, an overwhelming majority (93%) of enablement tech users acknowledge AI as the driving force behind their future investments. Based on this data, it’s evident that organizations neglecting to integrate AI into their GTM processes risk lagging behind and losing competitiveness in today’s industry, a sentiment echoed by 73% of respondents in our research.

What’s more: our customers know this to be true. In a Seismic customer survey, 65% of respondents cited AI as a primary reason for increased enablement investment. Specifically, they view Sales Content Generation & Optimization as the most valuable use cases to explore and implement for their teams. Over half (52%) are currently using or evaluating AI-powered tools within sales enablement processes, with 61% sharing that they are familiar with these tools to varying degrees.

With AI implementation leading to increased customer satisfaction for 91% of companies, can you share specific examples or anecdotes that highlight this positive outcome without delving into statistics?

GTM strategy is constantly evolving, but two things will always remain a priority for the customer journey and sales funnel: personalization and connection. While many think AI removes this from the traditional sales processes and interactions we have today, it actually augments them.

Enablement technology, powered by AI, elicits the most personalized and targeted sales experiences our industry has ever seen, allowing sales teams to feel confident and customers to feel special and cared for. Additionally, AI-powered enablement tech can lead to increased speed to market, cost reduction on content creation, and time savings for customer-facing teams – all creating space for businesses to reallocate resources to focus on meaningful activities and strategic business initiatives that move the needle.

For example, one of the top wealth and asset management firms reduced advisors’ time spent on administrative tasks by 70%. And a leading global investment management firm leveraged Seismic’s automation tools to save their team 23,000 hours per year in creating and distributing client content, which translates to ~$1.8M in efficiency savings from improved workflows.

To Know More, Read Full Interview @ https://ai-techpark.com/ai-transforming-gtm-processes/

Related Articles -

Top 5 Data Science Certifications

Top Five Best AI Coding Assistant Tools

Trending Category - Threat Intelligence & Incident Response

 

Cerca
Sponsorizzato
Title of the document
Sponsorizzato
ABU STUDENT PACKAGE
Categorie
Leggi tutto
Giochi
Najlepsze Bonusy Kasyna Online Dla Graczy Na Automatach
Najlepsze Bonusy Kasyna Online Dla Graczy Na Automatach Jeśli jesteś zapalonym entuzjastą...
By John White 2025-03-31 18:48:09 0 209
Altre informazioni
Automotive Braking System Market Size Provides Detailed Insight by Trends, Challenges, Opportunities, and Competitive Analysis And Forecast 2030
The Automotive Braking System Market size was valued at USD 50.39 billion in 2023 and the total...
By Shital Chaudhari 2025-02-07 11:50:38 0 407
Film
TrenDIng NOw* a2z jankari viral video link on social Media X bni
🌐 CLICK HERE 🟢==►► WATCH NOW 🔴 CLICK HERE 🌐==►► Download Now...
By Guifet Guifet 2025-04-12 20:02:48 0 137
Altre informazioni
SIGMA MALE MASTERY: Thriving in a World Of Alphas and Betas
Unleash Your Inner Sigma: Thrive in a World of Alphas and Betas! Are you ready to step into your...
By MoveAutoz Towing Services Vaughan 2025-02-26 14:14:56 0 329
Sports
Basketball Shoes Market Growth Rate and Forecast: {3.89%} CAGR Expected, Key Players and Trends
The global basketball shoes market has been witnessing steady growth over the years, with a...
By Varun Kapoor 2025-02-11 04:00:40 0 358
Ayema https://ayema.ng