According to Future Market Insights (FMI), the personal care wipes market is projected to reach USD 21.82 billion in 2022, with a compound annual growth rate (CAGR) of 5.5% over the forecast period. By 2032, the market valuation is expected to surpass USD 37.27 billion.

Manufacturers in the personal care wipes market are expected to drive growth in end-use industries during the forecast period. The market is expanding due to various hygiene care sectors creating customized products tailored to specific designs and consumer needs.

They are making smooth and comfortable wipes for cleaning the skin with chemical resistance properties, which propels the personal care wipes market growth. The demand for personal care wipes is expected to increase over the projected period due to the new and improved wipes that contain pH level hygiene that is utilized for genital hygiene, which provides pleasant cleansing for females.

Moreover, the cosmetic, healthcare, salon, and other end-use industries are growing the personal care wipes market size during the forecast period. Healthcare manufacturers are boosting these industries to increase the personal care wipes market growth in the coming period.

The North American region dominates the global personal care wipes market by securing nearly 34% of the share during the forecast period. The US market is leading the region by securing a significant share due to growing hygiene concerns, health consciousness, and growing trends that are accelerating the personal care wipe market growth.

Key Takeaways from the Personal Care Wipes Market

  • North American personal care wipes market is likely to capture a share of nearly 34% during the forecast period.
  • The growing awareness related to skin problems and the rising personal care wipes products are flourishing the personal care wipes market size.
  • The global personal care wipes market is likely to register a CAGR of 5.5% during the forecast period. The market is expected to reach a valuation of USD 37.27 Bn by 2032.

Competitive Landscape

The market is fragmented due to the presence of numerous key players throughout the forecast period. These companies are employing various marketing strategies to capture a significant share of the market, including mergers, partnerships, acquisitions, collaborations, product launches, and global expansion.

These market players are dedicated to developing products that meet customer needs, focusing on everything from premium quality to convenient packaging. Additionally, innovations in fragrance wipes have contributed to increased sales of personal care wipes in recent years.

Recent Developments in the Market for Personal Care Wipes

  • In April 2022, Essity company announced its acquisition of Legacy Converting Inc. which offers chemical-free wipes, wet personal care wipes, and dry wipes for personal care during the forecast period.
  • In 2021, the USA’s growing demand for hygiene personal care wipes products is expected to be the largest share of the global market.
  • In 2021, the Rockline sector announced an investment of $18 million for providing manufacturing facilities for wet wipes.

Some of the prominent key players in the market are

  • Diamond Wipes International Inc
  • The Honest Company Inc
  • Edana
  • Medline Industries
  • Johnson & Johnson Services Inc
  • Procter and Gamble Co.
  • Pluswipes
  • KCWW
  • Edgewell Personal Care Co.
  • Rockline Industries

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Key Segments in the Personal Care Wipes

By Product:

  • Cosmetic & Facial Wipes
  • Flushable Wipes

By Distribution Channel:

  • Supermarkets
  • E-commerce
  • Hypermarkets

By Region:

  • North America
  • Latin America
  • Europe
  • Asia-Pacific
  • Middle East and Africa(MEA)