Wheatgrass Products Market Overview

Wheatgrass Products Market size is estimated to reach a valuation of USD 52.2 Billion by the end of the 2032 at a CAGR rate of 6.3%.

Wheatgrass is a food type, which is prepared from a specific type of wheat plant known as Triticum aestivum and is made in a dried powder form as well as juicy form. An extensive variety of nutrients, vitamins, minerals, amino acids, enzymes, and chlorophyll are present in wheatgrass, which is essential for human health. Wheatgrass products possess anti-inflammatory and antioxidant properties, which differentiate them from other products and are useful for curing health disorders like diabetes, respiratory tract problems, arthritis, cancer, and other chronic diseases. They also help to cleanse the colon, detoxify liver, and purify blood. Such factors are likely to contribute to market growth across the globe. Wheatgrass products market have emerged as a healthy ingredient in the F&B industry.

Consumers who have started spending on nutritional food products are highly opting for wheatgrass products for health maintenance. Markets across the globe have also started offering wheatgrass products in the form of supplements like capsules and tablets. High emphasis is given to new product launches to ease consumption and availability, thereby encouraging the market growth. Wheatgrass products possess several natural ingredients, and there are various health benefits attached to it, and thus it has gained popularity among the younger population.

Competitive Dashboard

The top players operating in the wheatgrass products market include Navitas Organics (US), Naturya (England), Bondi Wheatgrass Juice Company (Australia), Pines International (US), Lifestream International Ltd (New Zealand), Synergy Natural (Australia), Amazing Grass (US), Antler Farms (New Zealand), Organic India (India), Kapiva (India)

Global Wheatgrass Products Market: Segmental Analysis

The wheatgrass products market has been segmented on the basis of category, product type, and distribution channel.

Based on the product type, the wheatgrass products market is segmented into wheatgrass powder, wheatgrass juice, and others. Of these, the wheatgrass juice segment accounts for the major share owing to the mounting demand for functional beverages, especially among the health-conscious population. Increase in the gym-going population and rising fitness trend is highly supporting the market growth in the segment. The wheatgrass powder, on the other hand, will attain the highest CAGR due to longer shelf life.

The category segment of wheatgrass products market comprises organic and conventional. Of these, the conventional segment is likely to dominate the market. The organic segment, on the other hand, will expand at a higher CAGR due to increasing consumer preferences for organic products. The surging awareness regarding the benefits of organic products will drive the market in the coming years.

The market is classified on the basis of distribution channel, which includes store-based and non-store based. Of these, the store-based segment is predicted to dominate the market due to one-stop shopping experience. Meanwhile, the non-store based segment will garner the highest CAGR as large number of manufacturers are emphasizing on online distribution channel.

Regional Frontiers

Geographically, the wheatgrass products market spans across Europe, Asia Pacific, North America, and the Rest of the World (RoW).

Considering the global scenario, the wheatgrass products market is likely to be dominated by North America due to the surging health-conscious population, coupled with their inclination towards beverages and functional food products. In this region, the U.S. is considered a major contributor to the market’s growth due to the mounting demand for organic wheatgrass products.

Europe is estimated to acquire a significant share in the global market due to the mounting demand for wheatgrass supplements among consumers. In this region, the U.K. and Germany are considered the major contributors to the market growth. The rising demand for functional food and beverages among the consumers will drive the regional market’s growth.

Meanwhile, the Asia Pacific is estimated to showcase the highest CAGR, with India and China being the largest country-level markets for wheatgrass products. The surge in health-conscious population, coupled with the rising awareness regarding wheatgrass products among the consumers will fuel the market growth in the coming years. Moreover, manufacturers are extensively investing in innovations and new product launches, which is expected to encourage their growth in the years to come.

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