The GCC functional food market is projected to generate approximately USD 30.9 billion in revenue by 2032, with a robust CAGR of 11% from 2022 to 2032.

Recent trends indicate that the Middle East nutraceuticals industry is poised for substantial growth. While the dietary supplements market is reaching a state of relative maturity, the functional food sector shows significant growth potential. This growth can be attributed to increased healthcare spending and a rising interest in self-medication.

These factors have led to a shift in consumer preferences toward consuming essential nutrients to maintain health and minimize medical expenses. The GCC functional food market is anticipated to see high demand in specific countries like the UAE and Saudi Arabia, while other GCC nations may experience lower demand.

Functional foods provide additional health benefits beyond their basic nutritional value. This category includes a wide range of items such as omega-3 fatty acid-fortified eggs, stanol/sterol-enriched low-fat spreads, probiotic yogurt, and protein-enriched breads, which can be incorporated into daily diets.

Demand for functional foods in the GCC is closely tied to consumer awareness and disposable income. The rising disposable income in the Middle East, driven by increased employment opportunities and greater economic independence for women, is enhancing the overall quality of life and bolstering the growth of the GCC functional food market.

Competitive Landscape

Detailed profiles of companies are also included in the GCC functional food market report to evaluate their strategies, key product offerings and recent developments.

Some of the key players profiled in the GCC functional food market study include

Almarai

Danone

AL Rawaby Dairy

Pinar, Anchor

Kraft Foods

IFFCO, Nestlé

Oman Flour Mills Company

The Modern Flour Mills and Macaroni Factories

Al Ghurair Foods

Alyasra Foods

AL Jazira Poultry Farm LLC NEZO

ZAD INDUSTRIES & TRADING CO and Savola Foods.

To increase sales revenue, the majority of players are focusing on generating awareness and launching new functional food product variants in the region.

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Key Segment

On the basis of product type:

• functional dairy products
• cereals, flakes & confectioneries
• iodised salt
• fortified eggs
• fish & meat
• oil & margarine

By distribution channel:

• hypermarkets/A-class stores
• self-service & B-class chains
• consumer cooperative & groceries
• others