The global NFC juice market value is estimated to rise from US$ 2.6 billion in 2023 to US$ 3.8 billion by 2033. Over the assessment period, global sales of NFC juices are predicted to increase at a CAGR of 8.2%. Demand in the market is expected to remain high for organic NFC juices. This is due to rising end-user preference for natural and organic fruits and juices. The target segment is projected to hold a market share of 58.1% during the forecast period.

The NFC juice market is set to witness a robust growth trajectory during the forecast period. This is due to increasing consumer demand for healthy and sustainable food options. Today, consumers are willing to pay a premium for NFC juices. This is because they perceive them as healthier, and more nutritious than traditional juices made from concentrates or other processed sources.

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NFC juices are often seen as a way to support local farmers and reduce carbon footprints, as they require less transportation and storage than imported concentrate products. This is also encouraging their adoption and fueling market demand. In a new development that is sure to shake up the beverage industry, the NFC (Not from Concentrates) juice market is poised to redefine consumer expectations when it comes to fruit juice. This innovative approach to juice production promises a fresh, unadulterated taste experience that rejuvenates the market.

Consumers are increasingly seeking authenticity and transparency in their food and beverage choices, and the NFC Juice market is perfectly poised to meet these demands. NFC juices offer a purer and more wholesome alternative to traditional juices which are often made from concentrate and mixed with additives. Companies are diversifying their product lines to meet changing consumer preferences and cater to different tastes and dietary needs. For example, some companies now offer functional NFC juices fortified with probiotics, protein, or fiber, while others offer lower sugar or low-acid varieties.

Certain NFC juice brands are also prioritizing sustainability by sourcing fruits from local, eco-friendly farms and using environmentally responsible packaging. This is anticipated to bode well for the market.

Key Takeaways from the NFC Juice Market Report:

  • The global NFC juice market is expected to reach US$ 3.8 billion by 2033.
  • Global demand for NFC juices is likely to soar at 8.2% CAGR over the forecast period.
  • Based on product type, the fresh fruit NFC juices segment is estimated to reach a valuation of US$ 577.5 million by 2033.
  • By product claim, the organic segment is expected to hold a market share of 58.1% during the projection period.
  • The United States market is expected to register a CAGR of 5.0% through 2033.
  • Germany NFC juice industry is projected to thrive at 10.0% CAGR during the forecast period.

“The global NFC (not from concentrate) juice market is witnessing a refreshing trend towards pure, unadulterated juice options. Consumers now seek transparency, traceability, and a connection to the source of their beverages. This market’s commitment to natural flavors and sustainability aligns perfectly with evolving consumer preferences for healthier, more authentic choices. It’s a positive shift that reflects the growing demand for genuine and eco-conscious products, Nandini Roy Choudhury, Client Partner at Future Market Insights”

Who is Winning?

Gat Foods, Dohler, Austria Juice, LemonConcentrate S.L., Poland’s Natural LLC., MAXFRUT, Trisun (Israel) L.T.D., Krones AG, Kerr Concentrates (US), Citro Globe S.r.l. (Italy), Louis Dreyfus Company, Kiril Mischief, Lemon Concentrate S.L., Prodalim Group, Sun Impex, and Arizba BV are the leading manufacturers of NFC juices listed in the report.

These players are continuously upgrading their product portfolios by launching new innovative flavors. They are also integrating new manufacturing machinery and adopting strategies such as mergers, distribution agreements, etc., to solidify their positions. For instance,

  • In November 2022, The Louis Dreyfus Company B.V. (LDC) developed a new product made from not-from-concentrate (NFC) orange juice.
  • In October 2020, Citrosuco partnered with FSL to supply customers with the finest FCOJ (Frozen Concentrated Orange Juice) and Orange NFCs from Brazil.

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NFC Juice Market by Category:

By Product Type:

  • Fresh Fruits
  • Fresh Vegetables
  • Blends

By Product Claim:

  • Organic
  • Conventional

By End-Use Application:

  • Non-Alcoholic Beverages
  • Alcoholic Beverages
  • Bakery & Confectionery
  • Dairy & Frozen Desserts
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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