Toys and Games Market was valued at USD 497.85 Bn in 2023 and is expected to reach USD 921.84 Bn by 2030, at a CAGR of 9.2 % during the forecast period.

Toys and Games Market Overview:

Maximize Market Research is a Business Consultancy Firm that has published a detailed analysis of the “Toys and Games Market”. The report includes key business insights, demand analysis, pricing analysis, and competitive landscape. The analysis in the report provides an in-depth aspect at the current status of the Toys and Games market, with forecasts outspreading to the year 2030.

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Toys and Games Market Scope and Methodology:

Comprehensive information on significant aspects, including those predicted to propel the industry's growth and upcoming challenges, is provided by the Toys and Games market report. Stakeholders will gain a comprehensive grasp of the competitive environment, well-known companies' product offerings, and investment prospects in the Toys and Games industry from this research. The research has addressed both the qualitative and quantitative facets of the sector. A comprehensive examination of regional markets for the Toys and Games Market is included in the scope of the MMR report.

The study offers a thorough description of each essential element, along with a few minor ones. The Toys and Games Market was constructed using primary and secondary sources of data, including government websites, publications, annual reports, and the evaluations of multiple professionals and academics.

Toys and Games Market Regional Insights:

This study does a complete analysis of all pertinent parameters, including market size, growth rate, and import and export by region. The research's geographical study makes it possible to comprehend the Toys and Games market situations in several different nations. The Toys and Games market is made up of the markets in Europe, Asia Pacific, Latin America, Africa, and the Middle East.              

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Toys and Games Market Segmentation:

by Product Type

Games & Puzzles
Video Games
Construction Toys
Dolls & Accessories
Infant & Preschool Toys
Outdoor & Sports Toys
Others

Games & Puzzles, Video Games, Construction Toys, Dolls & Accessories, Infant & Preschool Toys, Outdoor & Sports Toys, and Others are the market segments based on Product Type. The market was dominated by the video games sector in 2023, and during the forecast period, it is anticipated to hold the greatest share of the toys and games market. The interactive electronic entertainment experiences that are played on different platforms, such as gaming consoles, PCs, smartphones, and tablets, are included in the video games category. PC video games span a wide range of genres and offer a variety of gaming experiences, from independent releases to popular franchises. Customization, modding, and access to a large variety of genres and gaming communities are all possible with PC gaming.

by Age Group

0-3
4-5
6-12
13-18
Above 18

The market is divided into age groups 0-2, 3-5, 6-12, 13-18, and Above 18. The market was dominated by the 6–12 age group in 2023, and during the forecast period, it is anticipated to maintain its greatest share of the toys and games market. Children develop significantly on the cognitive, social, and emotional levels between the ages of 6 and 12. They are improving their language skills, honing their gross and fine motor skills, and honing their critical thinking and problem-solving ability. This age group's toys and games frequently correspond with developmental milestones and offer chances for education, creativity, and social contact. When choosing games and toys for kids between the ages of six and twelve, parents have a big say because they take developmental appropriateness, safety, and educational value into account.

by Sales Channel

Online
Offline
Specialty Stores
Shopping Malls
Gift Shops

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Toys and Games Market Key Players:

North America:
1. PlayMonster Group LLC (Beloit, Wisconsin, U.S.)
2. Hasbro, Inc. (Pawtucket, Rhode Island, USA)
3. Mattel Inc. (El Segundo, California, USA)
4. Spin Master Corp. (Toronto, Ontario, Canada)
5. LEGO Group (Billund, Denmark )
6. Funko, Inc. (Everett, Washington, USA)
7. Moose Toys (Melbourne, Victoria, Australia )
8. JAKKS Pacific, Inc. (Santa Monica, California, USA)
9. Wicked Cool Toys (Bristol, Pennsylvania, USA )

Europe:
10. Ravensburger AG ( Ravensburg, Germany)
11. Playmobil (Zirndorf, Germany)
12. Meccano (Paris, France)
13. PlayMonster LLC (Beloit, Wisconsin, USA )
14. Asmodee Group (Issy-les-Moulineaux, France)
15. Smoby Toys (Lavans-lès-Saint-Claude, France)
16. Character Group plc (New Malden, Surrey, UK)
17. Hornby PLC (Margate, Kent, UK)

Asia-Pacific:
18. Bandai Namco Holdings Inc(Minato, Tokyo, Japan)
19. TOMY Company, Ltd. (Katsushika, Tokyo, Japan )
20. WowWee Group Limited (Hong Kong, China)
21. Nintendo Co., Ltd. (Kyoto, Japan)
22. encent Holdings Limited (Shenzhen, Guangdong, China)
23. Sega Sammy Holdings Inc. (Shinagawa, Tokyo, Japan)
24. Tomy Takara Co., Ltd. (Katsushika, Tokyo, Japan)
25. VTech Holdings Limited (Tai Po, Hong Kong)
26. Sanrio Company, Ltd. (Tama, Tokyo, Japan)

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Key questions answered in the Toys and Games Market are:

• What is Toys and Games?
• What is the growth rate of the Toys and Games Market?
• Which are the factors expected to drive the Toys and Games market growth?
• What is the CAGR at which the Toys and Games market will grow during the forecast period?
• What are the different segments of the Toys and Games Market?
• Which is the fastest growing region in the Toys and Games market?
• What growth strategies are the players considering to increase their presence in Toys and Games?
• What are the upcoming opportunities and trends for the Toys and Games Market?
• What are the recent industry trends that can be implemented to generate additional revenue streams for the Toys and Games Market?
• Who are the leading companies and what are their portfolios in Toys and Games Market?
• What segments are covered in the Toys and Games Market?
• Who are the key players in the Toys and Games market?

Key Offerings:

• Past Market Size and Competitive Landscape
• Past Pricing and price curve by region 
• Market Size, Share, Size & Forecast by different segment
• Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
• Market Segmentation – A detailed analysis by segment with their sub-segments and Region
• Competitive Landscape – Profiles of selected key players by region from a strategic perspective
  • Competitive landscape – Market Leaders, Market Followers, Regional player
  • Competitive benchmarking of key players by region
• PESTLE Analysis
• PORTER’s analysis
• Value chain and supply chain analysis
• Legal Aspects of Business by Region
• Lucrative business opportunities with SWOT analysis
• Recommendations

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