The Global Immunity Boosting Food Market size is expected to grow from USD 23.51 billion in 2022 to USD 45.15 billion by 2030, at a CAGR of 8.5% during the forecast period (2023-2030).
Immunity boosting food are type of nutritional food that improves the gut health and boosts immunity of the human body. These products are mainly obtained from natural ingredients such as probiotics & prebiotics as well as from super food. Proper nutrition and several lifestyle measures influence immunity and susceptibility to infectious diseases.
The report summarizes all the information collected and serves the customer's requirements. However, these market analyses help in understanding market growth at both global and regional levels. For market data analysis, we have market panorama tools such as Market Dynamics, Competitor Analysis, PESTEL Analysis, SWOT Analysis, Porter Five Forces Analysis, Value Chain Analysis, Technology Roadmap and Evolution, Regulatory Framework, Price Trend Analysis, Patent Analysis, Covid-19 Impact Analysis, Russia-Ukraine War Impact and others.
Top Key Players for Immunity Boosting Food Market:
Danone SA (France), Fonterra Group Cooperative Limited (New Zealand), Blue Diamond Growers (US), Olam International (Singapore), Diamond Foods, LLC. (US), Nestle S.A. (Switzerland), Dole Food Company, Inc. (US), Hines Nut Company (US), Pinnacle Foods Corp. (US), Associated British Foods Plc (UK), and other major players.
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Market Dynamics and Factors for Immunity Boosting Food Market:
Drivers:
Rising Consciousness About Health and Wellness
The global demand for immunity-boosting food products is driven by the increasing prevalence of health-related concerns among consumers. Inadequate dietary habits contribute to various health issues, including viral infections, stress, respiratory infections, and chronic diseases. Factors such as weight imbalance, insufficient sleep, and exposure to environmental toxins can disrupt the immune system, leading to severe illnesses. To mitigate these risks, many individuals worldwide are turning to immunity-boosting foods. Additionally, urbanization and busy lifestyles have led to a lack of nutritionally rich diets, as calorie-dense, sugary, and carb-laden foods become more prevalent.
Opportunities:
Upsurge in Demand of Plant- Based Diet
A plant-based diet plays a crucial role in enhancing the immune system, reducing cancer risk, and inflammation, and maintaining a healthy weight. It also helps in preventing heart disease, diabetes, and strokes while offering protection against microorganisms and germs. The ongoing COVID-19 pandemic has highlighted the importance of strong immunity and metabolism, making the appeal of a plant-based diet even more significant. With its abundant benefits, including being a source of Vitamin C & D and incorporating Traditional Chinese Methods with herbs to combat the virus, the demand for plant-based diets has surged across all age groups.
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Segmentation Analysis of the Immunity Boosting Food Market:
By Nature
· Organic
· Conventional
By Product
· Superfood
· Probiotics and prebiotics
· Dairy based
By Distribution Channel
· Supermarkets/ Hypermarkets
· Convenience Stores
· Specialty Stores
· Online Sales Channel
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Regional Analysis of the Immunity Boosting Food Market:
By Region:
· North America (U.S., Canada, Mexico)
· Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
· Western Europe (Germany, U.K., France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
· Asia-Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
· Middle East & Africa (Turkey, Saudi Arabia, Bahrain, Kuwait, Qatar, UAE, Israel, South Africa)
· South America (Brazil, Argentina, Rest of SA)
Key Industry Development:
In January, 2020, ZAND, the natural lozenge brand in health food stores known for herbal-based immune support, has launched the first rapid immunity product, Immune Fast. This breakthrough new supplement delivers clinically supported immune support whenever and wherever at work, the airport, school, large gatherings, anywhere.
In October, 2019, Olam International, a major food and agri-business company acquired Hughson Nut Inc., (HNI) from APB Partners, L.L.C. for $54 million. The acquisition of HNI is consistent with Olam’s strategic plan to offer differentiated solutions such as ingredients and product innovation and to target new customer segments in co-manufacturing, foodservice and e-commerce.
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