The global personalized nutrition market size is estimated to reach $23.3 billion by 2027, growing at a 15.5% compound annual growth rate (CAGR). The global market size was valued $11.3 billion in 2022.

The personalized nutrition market is a segment of the health and wellness industry that focuses on tailoring nutritional recommendations and products to individuals based on their unique genetic makeup, lifestyle, health status, and personal goals.

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This approach acknowledges that one-size-fits-all dietary recommendations may not be optimal for everyone and that personalized interventions can lead to better health outcomes.

Factors driving the personalized nutrition market growth

The demand for personalized diets and supplements has increased significantly as people become more conscious of holistic well-being. The growing consumer health awareness and rising disposable income across regions have encouraged individuals to shift towards personalized nutrition. Due to increased health awareness, consumers are increasingly seeking personalization in their daily experiences and moving away from the ‘one-size-fits-all’ approach. There is an increasing trend of adopting a genetically based personalized diet, driven by consumers’ growing nutrition-specific preferences. This trend has led to high demand for individually customized diets. People are increasingly transitioning from regular supplements to personalized dietary supplements and nutrition plans customized according to their genetic make-up, addressing their specific health concerns.

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What technological advancements are expected to support the growth of the personalized nutrition business in the coming years?

The personalized nutrition industry is primed for growth, fueled by a confluence of technology and scientific advancements. Consumers are increasingly empowered by wearables and tracking apps to understand their health and personalize their diets. Research in genomics and gut health is enabling companies to develop targeted solutions like DNA testing kits and personalized supplements. This trend extends to innovative delivery methods, such as 3D-printed gummies packed with specific nutrients based on a consumer’s unique profile. From DNA-driven plans to these customized edibles, a range of technologies are poised to propel the personalized nutrition industry forward.

Personalized Nutrition Market Trends

1. Integration of Technology: The personalized nutrition market continues to leverage advancements in technology, such as genetic testing, AI-driven algorithms, and wearable devices, to collect and analyze individual health data and provide tailored recommendations.
2. Focus on Gut Health: There is a growing emphasis on gut health in personalized nutrition, with research highlighting the importance of the gut microbiome in overall health. Companies are developing products and services aimed at improving gut health through personalized dietary recommendations and microbiome testing.
3. Plant-Based and Vegan Options: With the increasing popularity of plant-based and vegan diets, there is a demand for personalized nutrition solutions tailored to these dietary preferences. Companies are developing genetic tests and personalized meal plans specifically for vegetarians and vegans.
4. Personalized Supplements: Consumers are seeking customized nutritional supplements tailored to their specific health needs and genetic makeup. Companies are offering personalized supplement subscriptions based on genetic testing and individual health goals.
5. Convenience and Accessibility: Personalized nutrition is becoming more accessible to consumers through online platforms, mobile apps, and subscription services. These platforms offer convenient ways for individuals to access personalized meal plans, nutritional advice, and supplements from the comfort of their homes.

North America will account for the largest personalized nutrition market share

North America is expected to dominate the personalized nutrition market during the forecast period, capturing more than half of the global market share. This growth is driven by increased health awareness among consumers, shifting preferences, higher disposable income, a deeper understanding of health and fitness, and the presence of numerous emerging players in the region. Additionally, the growing trend of using genetic testing to provide personalized diet and nutrition recommendations through proprietary algorithms is anticipated to fuel the market's expansion. The United States and Canada are the primary markets in North America, while Mexico is experiencing steady growth in the personalized nutrition industry.

Top Personalized Nutrition Companies: Their Roles and Innovations

BASF SE, a prominent German chemical company, significantly influences the personalized nutrition market through a multifaceted approach. The company develops and supplies a diverse range of high-quality nutritional ingredients, including vitamins, omega-3 fatty acids, and carotenoids, which are crucial for creating tailored nutrition solutions. BASF invests heavily in research and development, collaborating with research institutions, universities, and industry partners to explore the interactions between genetics, lifestyle, and diet that influence individual health. Furthermore, BASF supports personalized nutrition platforms that utilize scientific data to provide customized dietary recommendations, incorporating genetic testing, biomarker analysis, and consumer health data.

Herbalife Nutrition, a global leader in nutrition, offers products and programs for weight management, overall health, and well-being. They're committed to innovation, like their recent digital transformation initiative, Herbalife One. Launched in August 2022, this platform streamlines the experience for distributors and customers worldwide. This focus on efficiency reflects in their product development as well. Take their July 2020 launch of Active Fiber Complex Select, a soy-free, vegetarian, and kosher-certified fiber supplement for digestive health, suitable for diabetics. This variety caters to a broad audience and strengthens their market position. With a presence in over 94 countries across North America, Europe, and Asia, Herbalife Nutrition boasts a truly global reach.

Amway provides a range of products including nutritional supplements, beauty and personal care items, and connected home devices. In August 2022, Amway announced an investment in Holzapfel Effective Microbes (HEM), a microbiome start-up, to advance personalized probiotic supplements. HEM employs Personalized Pharmaceutical Meta-Analytical Screening (PMAS) to explore the influence of gut microbiota on human health and wellness. In November 2019, Amway expanded its reach by investing USD 200 million in a dietary supplement innovation center in China, enabling the company to offer custom-made solutions. Amway distributes approximately 450 products in over 100 countries across the Americas, Europe, and Asia Pacific. It operates 15 manufacturing facilities and processing plants, including four key manufacturing sites in the US, India, China, and Vietnam.

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