The media monitoring tools market was estimated to be worth USD 5.5 billion globally in 2024, and a compound annual growth rate (CAGR) of 18.7% is anticipated over the course of the forecast period. The market is expanding rapidly due to businesses' increasing use of social media and the internet. Growing internet penetration and increased expenditure in digital advertising are major factors propelling industry expansion.

It is anticipated that sales management and digital marketing will play a major role in propelling market expansion. Growing service demand is essential to this market's notable expansion. In the modern world, the media has taken on a prominent role. In the market, effectively managing media tools is a crucial demand. The methods used by organizations to monitor the media are expanding significantly.

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Growth Drivers

The necessity to monitor and analyze social media and online material has grown as a result of the growing use of digital media platforms. In order to react swiftly to shifts in the market and public opinion, businesses are looking for real-time analytics. To manage reputations, keep tabs on brand mentions, and gauge public opinion, businesses employ media monitoring technologies. Organizations must keep an eye on the media to ensure that rules and industry norms are being followed.

One of the main causes of the market's notable expansion is the growing field of artificial intelligence and machine learning. The industry is expanding due to the widespread use of social media platforms worldwide. The market for media monitoring technologies has grown as a result of a greater reliance on social listening platforms. The industry is expanding dramatically due to the growing use of cloud-based solutions.

 Segmentation

By Industry

·         Healthcare

·         BFSI

·         Media and Entertainment

·         Retail and E-Commerce

·         IT and Telecom

·         Others

By Application

·         Digital Marketing and sales management

·         Customer Experience and PR management

·         Content Management

·         Real time Analytics

·         Others

By Enterprise Type

·         Large

·         Small

·         Medium

By Deployment Type

·         Cloud

·         On-Premise

By Component Type

·         Software

·         Services

By Type

·         Print Media Monitoring Solutions

·         Broadcast Media Monitoring Solutions

·         Online Media Monito

·         ring Solutions

·         Social Media Monitoring Solutions

·         Others

Regional Outlook

·         Asia Pacific

·         North America

·         Latin America

·         Middle East and Africa

·         Europe

 Key Players

·         Mention

·         Brand24 Global, Inc.

·         Zoho Corporation

·         Onclusive, Inc.

·         Oracle Corporation

·         BuzzSumo Ltd.

·         Semrush Holdings Inc.

·         Hootsuite Media, Inc.

·         TVEyes, Inc.

·         Sprout, Social Inc.

·         Meltwater News Us. Inc.

·         Semantrum LLC

·         Cision Ltd.

·         Other Players

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