The global botanical infused drinks market (Markt für botanisch angereicherte Getränke) is estimated to be valued at US$ 328.4 million in 2023. It is expected to expand at an impressive compound annual growth rate (CAGR) of 6.4% during the forecast period of 2023 to 2033. Consumption of infused beverages across the globe can be traced back to antiquity. The medicinal power of botanicals is mainly responsible for pioneering the functional beverage market. This makes them an ideal ingredient for manufacturing infused drinks thereby boosting the market growth. Botanicals and beverages have been in close association for ages; however, botanical infused drinks have gained wide acceptance from the millennial population owing to the changing consumer tastes and demand for increased benefits, product transparency from the beverage industry.

Amongst all factors favouring the sales of botanical infused beverages, exorbitant rates of the ingredients used during the manufacturing process can be a concern for the market growth. Fact.MR suggests that manufacturing affordable infused drinks and expanding their product line according to shifting trends will enable market leaders as well as emerging players to stand out in the competitive beverage industry. Manufacturers incorporating various natural ingredients with an aim to bring the best of nature to everybody’s day-to-day life will ramp up the consumption of botanical infused beverages during the forecast period.

Key Takeaways from Market Study

The global botanical infused drinks market (Mercato delle bevande arricchite botanicamente) is experiencing significant growth, projected to expand at a compound annual growth rate (CAGR) of 6.4% and reach a valuation of US$ 608 million by 2033. This follows a period of steady growth from 2018 to 2022, where the market witnessed a CAGR of 5.8%. Among the various sources, fruits dominate the market, accounting for 39% of the market share in 2022. This dominance is driven by the increasing consumer preference for natural and healthy ingredients in their beverages.

Regionally, Europe led the market with a 32% share in 2022, highlighting the region's strong demand for botanical infused drinks. Looking ahead, Oceania and North America are expected to see significant growth in this sector, with projected CAGRs of 6.6% and 6.1%, respectively. This anticipated growth in these regions is attributed to rising health awareness, increasing disposable incomes, and a growing trend towards premium and functional beverages. These factors collectively indicate a robust future for the global botanical infused drinks market, with substantial opportunities for innovation and expansion across various segments and regions.

List of Key Companies Profiled in The Report

  • Britvic Plc
  • Bumblezest
  • Cotswolds Distillery
  • CQ Infused Beverages Ltd
  • Fever Tree
  • Irish Distillers International Ltd
  • Kolibri Drinks
  • Powerhouse Beverage Co.
  • Sacred Spirits
  • Others

Recent Industry News

Staying updated on recent industry news is essential to grasp the ongoing developments and trends within the Botanical Infused Drinks market. This section highlights noteworthy news, including product launches, partnerships, and market expansions. As the market responds to changing consumer preferences and regulatory landscapes, innovations such as new flavor profiles, sustainable packaging, and strategic collaborations are reshaping the industry. Exploring recent industry news offers a glimpse into the dynamic and adaptive nature of the Botanical Infused Drinks market.

Market Development

The growing popularity of botanical infused drinks have influenced the mindful intensions of many leading players such as Britvic Plc, Fever Tree, Fentimans Ltd etc. to craft botanical blends into infusions in their beverages portfolio. Manufacturer focus on re-evaluating and redefining their values and ideals in their production units in order to keep up with the growing millennial shift toward brands that embrace purpose and sustainability. Furthermore, adoption of inorganic market play approaches such partnerships, collaborations, mergers etc. will give the players an opportunity to expand their market presence on a global level.

Competitive Landscape

Manufacturers are continuously altering their business strategies to address multiple challenges faced by them and to compete in the dynamic beverage industry. Adoption of inorganic tactics like mergers, acquisitions and collaborations with emerging players will open a plethora of opportunities for dominant as well as emerging players. In addition, investing in R&D for producing new botanical infused drinks that are sourced from multiple botanicals which can address the growing chronic conditions among the population will increase the profitability of the market players.

  • In 2019, Britvic Plc launched infusions of cucumber, lime and mint in their water brand Aqua Libra thereby gaining a prominent position in the Europe market.