The running apparel market in Australia has witnessed remarkable growth over the past decade, fueled by rising health consciousness, fitness trends, and increasing participation in outdoor and indoor running activities. Running apparel includes footwear, tops, bottoms, jackets, and accessories specifically designed for comfort, performance, and durability during running.

In 2024, the Australia running apparel market size reached USD 570.78 million, reflecting strong consumer demand for functional, stylish, and technologically advanced products. This growth is driven by a combination of factors including the rise of professional and amateur running events, increasing gym memberships, and a surge in athleisure fashion trends where running apparel is worn beyond workouts.

Australia Running Apparel Market Size

The Australia running apparel market is poised for steady growth due to rising awareness of physical fitness and wellness.

• Market Value in 2024: USD 570.78 million

• Projected Market Value by 2034: USD 1,097.88 million

• Forecasted CAGR (2025–2034): 6.76%

The market size indicates robust opportunities for both global and domestic brands to capitalize on consumers seeking high-performance running apparel. Factors contributing to this market size include:

• Rising disposable income allowing for premium apparel purchases

• Growth in running and marathon events

• Increased focus on comfort, sweat-wicking, and climate-adaptive fabrics

• Expansion of retail and e-commerce distribution channels

Australia Running Apparel Market Trends

Several emerging trends are shaping the running apparel market in Australia:

• Rise of Athleisure and Casual Sportswear
  Running apparel is increasingly worn as casual fashion in addition to exercise. Consumers prefer multifunctional products that combine style, comfort, and performance.

• Technological Fabric Innovations
  Brands are incorporating sweat-wicking, moisture-resistant, and lightweight materials to improve running performance and comfort. Smart fabrics with odor control and temperature regulation are also gaining popularity.

• Sustainable and Eco-Friendly Apparel
  Environmentally conscious consumers are demanding sustainable materials and ethical manufacturing practices. Recycled polyester, organic cotton, and low-impact dyes are becoming mainstream.

• Personalization and Customization
  Consumers are increasingly seeking customized running apparel, including personalized colors, logos, and fitting options. Retailers are offering online configurators and limited-edition releases.

• Digital Integration and Connected Apparel
  Wearable technology integration, such as smart running shirts and shorts with sensors to monitor heart rate and distance, is an emerging trend enhancing performance tracking.

• Online Sales Growth
  E-commerce platforms and brand-specific online stores have become crucial sales channels, providing convenience, promotional deals, and direct-to-consumer services.

Australia Running Apparel Market Growth

The Australian running apparel market is experiencing steady growth, supported by multiple demand-side and supply-side factors:

• Fitness and Wellness Trends: Rising awareness of the importance of exercise and active lifestyles is a key driver. Running is among the most popular fitness activities, encouraging increased spending on apparel.

• Marathon and Sports Events: Large-scale running events and charity runs boost the demand for specialized running apparel.

• Premiumization: Consumers are willing to pay more for high-quality, durable, and stylish running gear.

• Urbanization and Lifestyle Changes: Busy urban lifestyles have increased the popularity of quick, outdoor fitness activities like running.

• Brand Loyalty and Marketing: Strong brand presence and aggressive marketing campaigns by leading global brands encourage repeat purchases.

The growth reflects both the mainstream adoption of running as a fitness activity and the demand for high-performance, fashionable running apparel.

Australia Running Apparel Market Forecast (2025–2034)

The outlook for the Australia running apparel market shows strong growth potential, with the market expected to nearly double in value over the next decade:

• Short-Term (2025–2027): Focus on technological fabrics, premium running shoes, and apparel for marathons and fitness events. E-commerce will be a key driver.

• Medium-Term (2028–2030): Rising popularity of sustainable and eco-friendly apparel, increased customization options, and integration of wearable technology.

• Long-Term (2031–2034): The market is projected to reach USD 1,097.88 million by 2034, driven by innovations in fabric technology, expansion of athleisure trends, and growing fitness participation across demographics.

This forecast indicates a CAGR of 6.76%, highlighting a promising opportunity for both domestic and international running apparel brands.

Market Segmentation: Australia Running Apparel Market

By Product Type:

 Footwear

Apparel
By End Use:

 Kids, Women

Men
By Distribution Channel:

 Online

 Offline

Competitive Analysis of the Australia Running Apparel Market

The Australian running apparel market is competitive, with several global and local brands vying for market share. Companies are focusing on technological innovation, product differentiation, and retail strategies to attract and retain customers.

Key Market Players:

• Nike Australia Pty Ltd
  Nike is a market leader in running apparel, offering high-performance shoes, apparel, and accessories. Known for innovation and strong marketing campaigns, Nike continues to dominate the premium segment.

• Adidas Australia Pty Limited
  Adidas focuses on performance-driven apparel and footwear, including collaborations and technology-enhanced running gear. The brand emphasizes sustainable materials and eco-conscious production.

• UA Australia Pty Ltd (Under Armour)
  Under Armour provides performance apparel with moisture-wicking, compression, and lightweight technology. Its focus on professional athletes and fitness enthusiasts strengthens its market presence.

• Puma Australia Pty Ltd
  Puma combines style and performance, targeting both professional runners and lifestyle consumers. Its affordable premium range appeals to a broad demographic.