Fashion eCommerce is rapidly gaining popularity, driven by the rise of online shopping and social media trends. This growth has created numerous career opportunities for professionals eager to apply their knowledge and skills.

Whether you’ve been a part of a fashion eCommerce agency or not, being a part of the fashion eCommerce industry is still possible. Being a fashion enthusiast, tech-savvy, and a digital marketer can be a great foundation for becoming a part of the fashion eCommerce industry. And even if you’re still exploring your options, there’s no reason why you shouldn’t try to be in the fashion eCommerce industry.

In the following sections, we’ll explore the top careers available in the fashion eCommerce industry.

1. Fashion Buyer and Merchandiser

Fashion merchandisers and buyers are responsible for deciding the products that are going to sell online. It includes considering the seasonal trends and the preferences of their target customers.

So, if you want to be a fashion buyer or merchandiser, you should know the current fashion trends, and you’re ready to meet with various fashion designers, enthusiasts, and suppliers.

2. eCommerce Manager

Do you prefer handling the eCommerce website of fashion brands? You may want to consider being an eCommerce manager. They’re responsible for optimising the customers’ online experience, managing product listings, and implementing sales strategy. It’s like a regular retail manager, but everything’s done online.

Additionally, if you choose to become an e-commerce manager, you’ll need to organise the online presence of the brand to ensure sales go up.

3. Social Media Strategist

Since eCommerce heavily rely on online presence, a digital marketer or social media strategist is needed in every fashion eCommerce agency or fashion brand. They usually include making campaigns for various social media platforms and partnerships with influencers. In addition, this job requires creativity and ways to network with possible partners to widen the reach of the campaigns, which may result in brand recognition.

Content creation is also vital, making the Visual Merchandiser and Content Creator important positions.

At the same time, it also helps that a certain campaign fits the platform. For instance, if you’re going to create YouTube content, it should be engaging videos so that the target audience can finish watching them.

5. UX/UI Designer

If you want to focus on the fashion eCommerce website, you can be a UX/UI Designer. When navigating the eCommerce website, customers should be able to look for what they want to buy and place the order in just a few clicks. In doing so, the UX/UI of the website should be well-made. Otherwise, the target customers might end up leaving things in their cart, without plans to buy them at all.

6. Fashion Data Analyst

Fashion eCommerce websites face a huge amount of data, especially since a lot of customers are shopping. So, another career you can explore that aligns with fashion eCommerce is a data analyst.

A fashion data analyst is responsible for interpreting data or information gathered online, which can help craft the right pricing and marketing strategy and inventory management.

7. Supply Chain and Logistics Manager

The logistics part of online shopping can make or break the trust of online shoppers. This is why the supply chain and logistics manager has become a more popular career in the fashion eCommerce industry.

The most basic task of a logistics manager is to ensure that the orders of the customers are well packed, then handled by the partner delivery services, and reach the delivery address at a reasonable schedule. Usually, eCommerce websites and apps include an estimated time of order arrival. And failure to deliver at the estimated time usually comes with vouchers as a form of compensation.

8. Customer Experience Specialist

Although the eCommerce manager ensures that the customers' experience is excellent, there’s also a customer experience specialist to handle the communication part with the customers. Usually, they handle feedback, enquiries, and return requests of the customers, and direct it to the fashion brands.

Without a customer experience specialist, the communication between the customer and the brand may not become clear and successful.

9. Product Photographer and Stylist

Since eCommerce highly rely on online visuals, it’s essential to have a product photographer for every brand or eCommerce. Some eCommerce websites insist that their in-house photographer take the photos of the products from various brands to have a uniform outcome. On the other hand, there are also eCommerce platforms that allow brands to showcase their branding in their photos.

Final Thoughts

The fashion eCommerce industry offers a wide range of careers that suit well to individuals who are data-driven, creative, and tech-savvy. If you’re forte is any of the listed careers in this article, don’t hesitate to try them out.

Once you’ve decided, let us know which one is the career you’re planning to pursue by commenting below!