The wellness and activity-based health insurance market was valued at USD 99.1 billion globally in 2024, and a compound annual growth rate (CAGR) of 17.1% is anticipated over the course of the forecast period. This kind of health insurance incorporates preventative health care and wellness initiatives into a policy. For a policyholder who participates in wellness programs, maintains a healthy weight, or exercises regularly, it usually entails compensation or incentives.

These incentives can take the shape of financial prizes, premium reductions, or other perks intended to promote healthier lifestyles and, in the end, lower healthcare expenses for both policyholders and insurance companies. People's growing health consciousness is a major factor propelling market expansion.

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Growth Drivers

The primary driver of the market's expansion is people's growing awareness of their mental health and wellbeing. Insurance policies that encourage healthy habits and lifestyles are becoming more and more popular as health consciousness rises. Insurers are encouraged to find economical means of encouraging preventative care and a healthy lifestyle among their members by rising healthcare costs, which eventually results in lower healthcare consumption and costs.

Technological developments like wearables, smartphone apps, and data analytics make it possible for insurers to precisely monitor and reward healthy habits, which facilitates their adoption. The need for insurance plans with incentives is driven by rising consumer involvement in wellness and health-related activities as well as the desire for individualized healthcare solutions.

Segmentation

By Type

·         Individual Plans

·         Group Plans

Regional Outlook

·         Asia Pacific

·         North America

·         Europe

·         Latin America

·         Middle East and Africa

Key Players

·         Anthem Inc

·         Cigna Corporation

·         Aetna Inc

·         Humana Inc

·         Kaiser Permanente

·         Blue Cross Blue Shield Association

·         Vitality Group

·         Oscar Health

·         United Health Group

·         Welltok Inc

·         Other Players

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