The growing popularity of home improvement projects and increased awareness of moisture damage are boosting the use of liquid applied membranes in the US residential sector.

According to Stratview Research, the US liquid-applied membrane market size was USD 2.7 billion in 2024 and is likely to grow at a strong CAGR of 7.2% during 2024-2030 to reach USD 4.1 billion in 2030.

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Drivers:

• Rising Home Renovation Activity: Post-pandemic renovation booms have increased interest in basement sealing, deck waterproofing, and bathroom remodels.
• Growth of E-commerce in Building Supplies: Easy online access to LAM products and tutorials supports DIY usage.

Challenges:

• Improper Application by Non-Professionals: DIY errors such as applying to wet surfaces or inadequate thickness can compromise performance.
• Limited Penetration in Rural Markets: Lack of awareness and product availability in remote areas limits market reach.

Opportunities:

• User-Friendly Packaging and Kits: Manufacturers are launching peel-and-seal and roll-on membranes for the DIY market.
• Partnerships with Home Improvement Retailers: Big-box stores are promoting LAMs as part of waterproofing kits.

Trends:

• Use of Eco-Friendly Formulations in Homes: Low-VOC and non-toxic membranes are gaining demand among health-conscious consumers.
• Social Media-Driven Adoption: Influencers and contractors showcasing before-and-after transformations are spurring purchases.

Conclusion:

The DIY culture and a surge in home renovation activities are driving residential demand for LAMs. With improved product accessibility and education, the market is likely to expand into untapped homeowner segments.