Marketing means telling people about something you want to sell. If you have a toy and you tell your friend, This toy is fun, you should get one, you are doing marketing!

Now, companies do the same thing — they tell many people about their products. But instead of just talking, they use pictures, videos, websites, and ads. This is called marketing.

What is Digital Marketing?

Digital marketing means using the internet to tell people about products or services. Just like how you watch cartoons online or play games on a mobile phone, companies use the same internet to show their messages.

Examples of Digital Marketing You See Every Day:

• Ads before your YouTube video starts

• Pop-up offers on a shopping website

• Messages like “SALE ends today!”

• Instagram or Facebook posts from brands

All these are digital marketing services in action.

What Are Digital Marketing Services?

Digital marketing services are special jobs that help companies get attention on the internet.

If someone owns a bakery, digital marketing services will help more people find the bakery online, see its cakes, and maybe order them.

Common Digital Marketing Services:

These are like tools in a toolbox. Each one helps in a different way.

Why Are Digital Marketing Services Important?

Imagine you have a cool toy shop. If no one knows about it, will anyone come?

No!

But if someone tells others, puts up posters, and shares videos, then many people will visit.

Digital marketing services help businesses tell more people about what they offer. It’s like using a loudspeaker on the internet!

What Are Marketing Strategies?

A marketing strategy is a smart plan to sell something.

Think of it like a game plan in cricket. If you want to win, you need to plan who will bowl, who will bat, and how the team will work.

In business, the plan to sell more, reach more people, and beat the competition is called a marketing strategy.

Why Do We Need a Marketing Strategy?

Without a strategy, a company might waste money, time, or talk to the wrong audience.

A good strategy makes sure:

• The right message goes to the right people

• At the right time

• Using the right digital marketing services

Best Marketing Strategies (Explained Simply)

Here are some of the best marketing strategies, written in very simple words:

1. Know Your Audience

If you sell toys, don’t show ads to old people! Show them to kids or parents.

Strategy: Understand who needs your product.

2. Use Social Media

Post fun pictures, videos, and updates. Social media is where everyone is hanging out.

Strategy: Use Instagram, Facebook, or YouTube to show your brand.

3. Make Helpful Content

Write blog posts or create videos that answer questions. People like helpful businesses.

Strategy: Use content marketing like blogs or how-to videos.

4. Use SEO

Try to show up on Google when someone searches. That’s free traffic.

Strategy: Use keywords like “best school bags” or “cheap lunch box” to rank higher.

5. Run Ads Online

You can run ads on Google, YouTube, or websites. Only pay when someone clicks.

Strategy: Use PPC (pay-per-click) ads smartly.

6. Send Emails

Tell people about new offers or products via email. But don’t spam!

Strategy: Use email marketing to keep in touch.

7. Make a Nice Website

Your website is like your shop. If it’s messy, people leave.

Strategy: Use web design to keep it clean, fast, and easy to use.

8. Get Feedback

Ask customers how you’re doing. Then improve.

Strategy: Use customer reviews and improve based on them.

How Do Digital Marketing Services Use These Strategies?

Let’s say there is a shoe store that wants to sell more shoes. Here’s how digital marketing services help:

1. Website Design Service: Makes a nice website to show all shoes

2. SEO Service: Helps the website appear on Google when people search “buy school shoes”

3. Social Media Service: Posts pictures of new shoes on Instagram

4. Ad Service: Runs Google ads for “buy kids shoes online”

5. Email Marketing: Sends a message to people when a new collection comes

6. Content Marketing: Writes blogs like “How to choose the right shoes for school”

How to Start Using Digital Marketing Services?

Even if you’re just learning, here’s how to start:

Step 1: Learn Basics

Understand what digital marketing is. This article is your first step!

Step 2: Choose 1-2 Services

Start with SEO and Social Media. They are great for beginners.

Step 3: Use Free Tools

Some tools help with SEO, writing, and posting on social media. Try:

• Canva – Design posts

• Google Analytics – See who visits your site

• Yoast SEO – Improve blogs

• Mailchimp – Send emails

• ChatGPT – Help with writing

Digital Marketing for Small Businesses

If a small shop wants to grow, it can use digital marketing too. You don’t need to be a big company.

You just need:

• A website

• Some good content

• Social media pages

• A few smart strategies

With these, even a small shop can get online customers.

Tips to Remember

• Don’t copy others. Make your own smart plan.

• Don’t use too many services. Start small.

• Track what is working.

• Always think about what your customer wants.

• Keep learning!

Conclusion

You now know:

• What are digital marketing services

• What are the best marketing strategies

• How these two work together

• How small businesses can use them

• And how you can start learning today

Digital marketing is not only for big companies. Anyone — even you — can learn it and use it one day.

Whether you sell toys, cakes, or books, digital marketing strategies will help you reach more people and grow faster.