As per the reports by MRFR, the global men's hair loss prevention and growth products market size is projected to acquire a size of over USD 1,732.2 Million by 2027 while exhibiting a healthy CAGR of approximately 5.11% during the review timeframe.

The Europe men’s hair loss prevention and growth products market have witnessed remarkable expansion, driven by factors like rising disposable incomes, changing perceptions of grooming, and advancements in product formulations. According to market research, the market is projected to continue its upward trajectory, with a compound annual growth rate (CAGR) expected to remain robust over the forecast period.

The hair loss problem has become a major concern among men across the globe. With growing age, baldness and hair loss among men starts. Whereas hormonal changes throughout a man's life are another vital aspect leading to baldness, also scientifically known as androgenetic alopecia. The global market for men's hair loss prevention and growth products has witnessed enormous growth over recent times. The market's growth is being driven by the growing consumption of these products among adults and kids, growing promotional activities of men's hair loss prevention and growth products by different global celebrities, and the high prevalence of androgenic alopecia. However, the market growth is anticipated to be impeded by private-label products, governmental rules regarding the regulation of the product, and different manufacturers' low cost of the product.

Segment Analysis

The global market for men's hair loss prevention and growth products is divided into several segments based on product type, category, distribution channels, and region.

The market is split into conditioners, shampoo, serums, oil, and many others based on product type.

Considering the category, the market is divided into conventional and organic.

Based on distribution channels, the global market is bifurcated into store-based and non-stored-based.

Regional Analysis

The global men's hair loss prevention and growth products market is studied across five major regions: South America, North America, Asia-Pacific, Europe, and the rest of the world.

 The North American regional market for men's hair loss prevention and growth products has dominated globally, contributing over 33.60% in 2018. The growth of the regional market is being driven by increased promotional activities, the growth of the product portfolio by the major manufacturers and increasing innovations. The regional market is likely to register a healthy CAGR of over 4.90% in the assessment period.

The European region is projected to grow significantly in the men's hair loss prevention and growth products market over the review timeframe. The regional market's growth is being driven by the growing geriatric population across the region.

Competitive Analysis

 The global men's hair loss prevention and growth products market is intensely competitive. Players worldwide are actively making investments to grow their business. The list of leading players in the global men's hair loss prevention and growth products market includes Hain Celestial (US), The Procter & Gamble Company (US), Artnatural (US), L'oreal S.A. (France), Vital's International Group (US), Forest Essentials (India), Natura&Co (Brazil), Johnson & Johnson Services, Inc. (US), Church & Dwight Co., Inc. (US), Unilever (London), Helios Lifestyle Private Limited (India), Taisho Pharmaceutical Holdings Co., Ltd (Japan), Shiseido Company, Limited (Japan), Rohto Pharmaceutical Co., Ltd. (Japan), Kao Corporation (Japan), and several others.

Recent Developments

·         November 2021- Hairvest, launched by Barcelona-based Niche Beauty Lab, announces that it is now the first brand globally to treat hair follicles devoid of any side effects, generally found in hair treatments. The brand was launched with a variety of six products.

·         The company has introduced an exclusive Hair Follicular Delivery System, which can accomplish ten times the advanced penetration and efficacy of the hair actives used. Hairvest applies this ingredient delivery technology in two ways.

·         June 2021 – the multi-specialty telehealth platform known to offer modern personalized health and wellness experiences to all consumers, Hims & Hers, has announced to offer men access to a suitable treatment for hair loss, which blends medically proven ingredients into a single spray, named Topical Finasteride & Minoxidil Spray. The spray is a pill-free prescription substitute to conventional oral finasteride treatment, which offers efficient support for male pattern hair loss.

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