Today, in the field of technology, product management is rapidly changing because of artificial intelligence (AI) and machine learning (ML). With these quick advancements in technology and the ever-growing reliance on data-driven decision-making, product managers find themselves at odds; they must forget old ways to learn new ones that fit into this digital age.
Rather than simply managing cutting-edge products or services developed by others, a product manager in today’s IT organization should be viewed as someone who can transform everything about them using any new technique or technology available while also engaging stakeholders like never before.
This article gives an overview of what the digital world means for you as a product manager and some popular certifications in this area.
Four Product Management Certifications
A product management certification is a great way for a product manager to refine their knowledge and gain insight into current AI and data-based product development ideas and product management strategies.
Product Management Program by CareerFoundry
The Product School offers three product management certificates exclusively designed for different levels. The beginner level is for students who have yet to gain prior experience, as it covers basics such as assessing target opportunities, building software products, and how to launch a great product. The second level is exclusively for the Product Leader Certificate, which requires 2-4 years of knowledge as a PM and demands competence with DevOps, data analytics, AI, and ML technical skills. Post-certification, the product leader will learn about product strategy, user research, and the UX/UI design process. The final program is a product executive certificate that is customized for senior-level professionals with experience in a product leadership role to explore the demand for product leadership fundamentals and manage the growth of new technological products.
New Product Development Professional (NPDP) Certification by the PDMA
The Product Development and Management Association’s (PDMA) New Product Development Professional (NPDP) Certification is recognized as one of the best product management courses. It is designed for PM professionals with at least two years of experience in product development or innovation and seeks to cover key areas of product strategy portfolio management, new product processes, tools, and metrics, market research, and lifecycle management. By earning this certification, you will understand the best industrial practices and improve in the field of product development.
Certified Product Marketing Manager by the AIPMM
The Certified Product Marketing Manager (CPMM) course offered by the Association of International Product Marketing and Management (AIPMM) is quite famous among product marketing professionals. The core program focuses on strategic marketing, product lifecycle management, and go-to-market strategies. The certification process requires professional skills to manage and market products, followed by rigorous coursework and examinations.
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