Beyond the Membrane: Why Contractors Prefer Liquid Applied Roofing

Contractors are increasingly choosing liquid applied roofing systems for their flexibility, ease of installation, and reduced project downtime. Whether it’s for repair, restoration, or full installation, LAR offers compelling advantages.
According to Stratview Research, the liquid applied roofing market is estimated to grow at a healthy CAGR of 4.7% during 2023-2028 to reach USD 5.6 billion in 2028.
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Drivers:
- Minimal Disruption: Application over existing roofs allows building operations to continue.
- Customizable Thickness: Liquid systems can be applied at various thicknesses based on project need.
- Reduced Waste: LAR generates less material waste compared to roll-on membranes.
Challenges:
- Cure Time Sensitivity: Humidity and temperature can affect drying and performance.
- Surface Prep Needs: Roofs must be meticulously cleaned and primed before application.
- Regulatory Oversight: VOC content and fire ratings are under growing scrutiny.
Opportunities:
- Roof Asset Management Programs: Facility managers increasingly opt for liquid coatings as part of long-term maintenance plans.
- Energy-Saving Coatings: White or reflective LAR can reduce HVAC loads in hot climates.
- Contractor Training and Certification Programs: A growing need for skilled applicators is creating business opportunities.
Trends:
- Hybrid LAR systems combining multiple resins
- Emphasis on cool roof technologies
- Digital tools for roof condition analysis before application
Conclusion:
LAR systems are becoming the go-to solution for forward-thinking contractors. Their adaptability, performance, and cost-efficiency make them an essential part of modern roofing portfolios.
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