North America Motorcycle Market size was valued at US$ 17.63 Bn. in 2024 and is expected to grow at a CAGR of 1.19% during the forecast period.

Market Estimation & Definition

The motorcycle market in North America includes two- and three-wheeled vehicles used for commuting, touring, sports, and adventure purposes. The market value of USD 17.63 billion in 2024 is based on extensive historical data analysis from 2019–2024. Forecasts through 2032 are calculated using both top-down and bottom-up market estimation approaches.

Motorcycles remain a vital transportation alternative across urban and rural settings, with evolving trends pointing toward electrification, connected riding experiences, and performance innovation.

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Market Growth Drivers & Opportunities

Fuel Efficiency & Urban Mobility

Motorcycles offer a cost-effective and fuel-efficient alternative to cars, especially in urban areas affected by congestion and high fuel prices. The increasing push toward micro-mobility solutions is encouraging younger consumers and daily commuters to adopt two-wheelers.

Innovation in Motorcycle Technology

The integration of modern safety features such as anti-lock braking systems (ABS), traction control, and rider assistance technologies is making motorcycles more appealing and safer for consumers. Additionally, smartphone connectivity, navigation systems, and app-based diagnostics are transforming the riding experience.

Rise of Electric Motorcycles

Electric motorcycles are gaining traction, supported by government incentives across North America. Federal and state/provincial rebate programs, along with growing environmental awareness, are driving sales. Improvements in battery technology, range, and charging infrastructure further support this transition.

Smart Helmets & Gear

Innovations in motorcycle accessories, especially smart helmets with Bluetooth connectivity, noise cancellation, heads-up displays, and integrated cameras, are boosting demand in parallel markets and encouraging more tech-savvy users to explore motorcycling.

Segmentation Analysis

The market is segmented by motorcycle type, engine capacity, and geography.

By Motorcycle Type

• Adventure

• Cruiser

• Mopeds

• Sports

• Standard

• Touring

These categories serve distinct use cases, with adventure and sports bikes gaining traction due to their versatility and performance appeal.

By Engine Capacity

• Up to 150 cc

• 151–300 cc

• 301–500 cc

• 501–800 cc

• 801–1000 cc
  (This segment accounted for around 31% of the total market in 2024, driven by performance-focused users.)

• 1001–1600 cc

• Above 1600 cc

Higher-capacity motorcycles remain popular among touring and enthusiast riders, while lower-capacity models dominate in urban commuting.

By Geography

• United States

• Canada

• Mexico

The U.S. leads in total market share, followed by Canada and Mexico, each contributing to different segments of the market based on infrastructure, affordability, and climate.

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Country-Level Analysis

United States

The U.S. dominates the North American motorcycle market, driven by a strong culture of riding, a wide variety of terrain, and robust consumer demand across cruiser, touring, and sports categories. While recent economic pressures, including interest rates and tariffs, have slightly impacted year-to-date sales, the long-term outlook remains stable. Electric motorcycle adoption is gaining pace, particularly in states offering clean vehicle incentives.

Canada

Canada’s motorcycle market shows a steady upward trend, especially in the electric and adventure segments. Environmental policy, combined with recreational demand and strong aftermarket accessory growth, is contributing to sustained interest. Provincial incentives and urban transport initiatives are helping to boost electric motorcycle penetration.

Commutator Analysis

Traditional motorcycles with brushed DC motors used mechanical commutators to manage electrical flow within motors. However, modern motorcycles, particularly electric models, have phased out mechanical commutators in favor of electronic control systems.

Key trends include:

• Brushless Motors: These motors use electronic controllers to replace mechanical commutators, resulting in higher reliability, reduced maintenance, and improved energy efficiency.

• Power Electronics Integration: Advanced motor control units manage torque, braking, and speed with precision.

• Thermal Efficiency & Regenerative Braking: Electric motorcycles are incorporating regenerative systems and enhanced thermal management to extend battery life and range.

This shift signifies a broader industry move toward cleaner, smarter, and more efficient propulsion systems.

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Conclusion

The North America motorcycle market is expected to grow modestly from USD 17.63 billion in 2024 to USD 19.38 billion by 2032, with a CAGR of 1.19%. While traditional segments such as cruisers and sports bikes continue to thrive, the market is witnessing rapid evolution in electric models, smart accessories, and mid-range performance motorcycles.

Technological advancements, favorable policies, and a cultural appreciation for motorcycling ensure ongoing demand. The U.S. continues to lead in volume and innovation, while Canada is quickly emerging as a strong player in the electric segment.

As motorcycle manufacturers focus on sustainability, safety, and connected experiences, North America’s market will evolve into a smarter and more diversified ecosystem—catering to both seasoned riders and a new generation of urban commuters.

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