North America Athleisure Market Growth, Share, and Forecast...

North America Athleisure Market Growth, Share, and Forecast 2025-2033

Posted 2025-07-15 11:10:47

North America Athleisure Market Overview

Market Size in 2024: USD 166.7 Billion

Market Size in 2033: USD 353.2 Billion

Market Growth Rate 2025-2033: 7.8%

According to IMARC Group's latest research publication, "North America Athleisure Market Report by Product Type (Sneakers, Joggers, Shorts, Hoodies, Leggings, and Others), Fabric (Polyester, Nylon, Polypropylene, Spandex, Neoprene, and Others), Gender (Male, Female), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Company Owned Portals, Online, and Others), and Country 2025-2033", The North America athleisure market size reached USD 166.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 353.2 Billion by 2033, exhibiting a growth rate (CAGR) of 7.8% during 2025-2033.

Growth Factors in the North America Athleisure Market

Surge in Electric Vehicle Adoption:

Increased reliance on EVs, globally, is a major factor for battery recycling. The amount of used lithium-ion batteries is growing exponentially, because millions of EVs are now in use globally. For example, In a single year, the International Energy Agency reported selling over 10 million electric cars worldwide and need for options to recycling end-of-life batteries is crucial. Different levels of government are providing incentives to address recycling and battery policies, including the EU’s published Battery Directive in December 2020 which identified end-of-life battery processes for many recovered minerals like lithium and cobalt with high recovery rates. Battery recycling companies, including Li-Cycle, are expanding their facilities that can process thousands of tons of battery materials yearly so they can recover metals that are usable in new batteries. Along with reusing battery materials the recycling movement decreases waste and reduces overall shortage of supply chain materials, that are critical in order to meet significant demands of the EV market, making recycling battery materials an integral component of sustainable EV manufacture.
Stringent Environmental Regulations:

Governments worldwide have escalated litigation enforcement of improper battery disposal which is helping drive growth in the recycling industry. Policies, from the EU Battery Directive to California's Responsible Battery Recycling Act require safe disposal and minimum amounts of materials recycled, which is going to further drive investment from companies with facilities to ensure these requirements are met. For example, the United States Environmental Protection Agency (EPA) estimates that over three billion batteries are disposed of annually in the U.S. and countless numbers of these batteries contain hazardous materials such as lead and cadmium. These regulations will now require industries to comply with socially responsible requirements that will increase demand for their recycling services. Companies such as Redwood Materials are partnering with car makers to meet these standards and they have since expanded operations to include recycling EV batteries as well. All in all, companies now have increased pressure and urgency that Recycling is not an option, it is a requirement and this setting allows for innovation and investments into batteries that will help meet responsible battery management.
Rising Consumer Demand for Sustainability:

Due to a greater societal emphasis on sustainability, along with more emphasis on corporate accountability, both consumers and companies are driving battery recycling forward. As consumers become more informed they are looking to incorporate products that include recycled materials - and, in the case for e-waste and EVs, recycled batteries. Companies, like Tesla and CATL, are going directly to recyclers to establish partnerships as circular supply chains and they've been able to provide these recyclers as counterparts opportunities to recover lithium, nickel, and other valuable materials in new battery production. Glencore's partnership with successful Recycler Li-Cycle is notably example and budget to supply recycled materials into battery production is high on the list, as consumers expect products which have delivered less impact on the environment, from batteries specifically. Consumables that are recycled from batteries are increasingly important to mitigate environmental risks, and improper disposal of batteries can be dangerous, as toxic chemicals can leak. Growing awareness from consumers, along with corporate commitments to the Circular Economy has resulted in increasing interest in advanced recycling technology within the industry, including hydrometallurgical processes, Our stance is that the battery materials recycling value chain growths is helping the industry to both lower the cost of battery materials, while providing attractive options for markets that also target sustainability.

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Key Trends in the North America Athleisure Market

Sustainability-Driven Athleisure Designs:

A push for sustainable athleisure products in North America is leaving a strange feeling in the industry's spirits. Brands like Patagonia and Lululemon are making and accepting the blame to replace current polyester products with recycled polyester and replacing cotton with organic cotton instead and giving their consumers a sustainability yarn during manufacture. According to Lululemon, as of March 2023, 50% of their blended materials are sustainable either recycled polyester, organic cotton or other sustainable fabric options. Surveys conducted at the American level extended beyond the 'eco-friendliness' were spot on at stating the brand preference. The surveys demonstrate how Consumers in the U.S should care about brand and suppliers being listed over the green organizations. Companies pursing in 'circular fashion' models has also fully assisted with general output delivering efficiencies removing waste. Adidas has researched effective 'take-backs,' effectively recycling packages of athleisure pieces in to a second way of style. Reducing waste and cost involved with building brands appeals to consumers for selling clothing aged 25-40 that are environmentally conscious (millennials and Gen Z). With the demand of sustainable garments/products is a key driver in purchasing choices, brands are investing equitable resources towards innovative packaged products with biodegradable fibers will continue to lead the industrial trends with sustainability pressure to meet stiff competition in brand consult production.
Tech-Enhanced Performance Wear:

Athleisure is positioning itself in North America to leverage technology to increase functionality and attractiveness as smart fabrics with moisture-wicking, temperature-regulating, and even biometric-tracking features gain traction. For example, Under Armour recently launched some smart leggings that have embedded sensors to capture various fitness metrics to fit their tech-savvy consumers' interests. The sale of athleisure that is rooted in performance is huge, as sales of smart textiles from the United States have reached over $1 billion recently. Additionally, there have been brands that have incorporated antimicrobial treatments to fabrics as well as UV-protectant fabrics to engage with health-conscious buyer. This shift in athleisure has occurred as a result of hybrid lifestyles, which requires multi-functional clothing that can be used during workouts/active, casual wear, or other lifestyle activities. As technology continues to advance and innovate; expect brands and retailers to embed artificial intelligence features, such as real-time, posture-correcting apparel that differ themselves as innovative differentiators to the marketplace in a fashion-forward/casual fitness-centric retail marketplace.
Inclusivity and Customization:

The athleisure industry across North America is trending toward a much greater focus in inclusivity and personalization as a way to attract consumers from many different demographics. Brands such as Fabletics are adding extended size ranges to their lines as well as adaptive sizes for people living with disabilities when research states that inclusive lines can provide retailers with growth of potentially 20% in sales. Personalization is also becoming prominent in athleisure; an example is Nike's "By You" platform which means you can design your athleisure piece from the options of its fit, color, etc. This personalization is seen positively by younger consumers (many of whom continue to say the option of personalization of their apparel does matter), and 70% of Gen Z shoppers overall prefer brands that have some form of personalization into their product. Retailers are leveraging AI technology as a means to better analyze preferences of consumers thus allowing for the consumer to personalize which fit of, or style of shorts, headbands, or tank tops, they might purchase. This plan to be lucrative for both retailers and consumers alike is atypical within a marketplace as prevalent as athleisure based on style and word of mouth, builds brand loyalty, and most importantly potentially draws in new customers.

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We explore the factors propelling the north america athleisure market growth, including technological advancements, consumer behaviors, and regulatory changes.

North America Athleisure Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

Breakup by Fabric: Breakup by Gender: Breakup by Distribution Channel: Breakup by Country:
- Sneakers
- Joggers
- Shorts
- Hoodies
- Leggings
- Others
- Polyester
- Nylon
- Polypropylene
- Spandex
- Neoprene
- Others
- Male
- Female
- Supermarkets and Hypermarkets
- Specialty Stores
- Company Owned Portals
- Online
- Others
United States
Canada

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Future Outlook

The North American athleisure market is poised for continued expansion as consumer preferences evolve toward comfort, style, and sustainability. The ongoing focus on health and wellness will likely sustain demand for versatile apparel, with brands innovating to meet the needs of diverse demographics, including men, women, and children. Emerging technologies, such as smart fabrics with integrated sensors, could redefine athleisure by offering features like performance tracking. Additionally, the emphasis on sustainable practices will push brands to invest in eco-friendly materials and transparent supply chains. With the rise of e-commerce and omnichannel retail, companies like Lululemon and Nike will continue to dominate by offering seamless shopping experiences, ensuring athleisure remains a lifestyle staple.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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