The global bath & shower toiletries market, valued at US$ 48.9 billion in 2022, is projected to reach US$ 71.4 billion by 2032, growing at a compound annual growth rate (CAGR) of 3.8%. Driven by rising consumer interest in aromatherapy, increasing demand for baby and in-shower products, and growing adoption in hospitality and healthcare sectors, the market is evolving from traditional soaps to innovative gels, bath bombs, and herbal products. Challenges include high costs and concerns over toxic ingredients like formaldehyde. Europe leads the market, while East Asia and South Asia & Oceania are poised for faster growth due to hygiene awareness and youth-driven demand.

For More Insights, Request a Sample of this Report:
https://www.factmr.com/connectus/sample?flag=S&rep_id=63

Market Analysis

The bath & shower toiletries market is fueled by trends like aromatherapy, with consumers favoring floral-scented and essential oil-infused products for a spa-like experience. The market is expected to gain 98 basis points (BPS) from 2022 to 2032, driven by innovations like bath bombs and multi-functional shower products offering moisturizing and sun-protective benefits. The hospitality sector, including hotels and resorts, is boosting demand by providing luxurious toiletries, while healthcare applications, particularly for geriatric patients, are creating new opportunities. However, high costs of premium products and potential skin irritations from toxic ingredients may restrict growth by 0.7X. The market is highly fragmented, with key players focusing on acquisitions and product differentiation.

Segment Analysis

The market is segmented by product type, form, end-user, sales channel, and region. Shower products lead with a 26.7% share and a 4.1% CAGR, driven by their convenience and multi-functional appeal. Bar soaps and liquid bath products follow, with 23.1% and 19.9% shares and CAGRs of 4.3% and 4.5%, respectively. Liquid and gel forms dominate due to consumer preference for convenience, while solid forms remain relevant in cost-sensitive markets. The men’s segment holds a 52.4% share with a 3.5% CAGR, fueled by male grooming trends, while the women’s segment, with a 47.6% share and 4.1% CAGR, benefits from feminine hygiene awareness. Online sales are growing, but offline channels like hypermarkets remain dominant.

Country-wise Insights

Europe, with a 25.4% market share in 2022 (US$ 12.4 billion), leads with a CAGR of 3.9%, driven by high-income consumers’ preference for body washes and bath bombs. Germany, part of Europe, has an estimated market size of US$ 3.1 billion with a CAGR of 4%, fueled by premium product adoption. China, within East Asia’s 21.1% share (US$ 10.3 billion), has a market size of US$ 5.2 billion and a CAGR of 4.4%, driven by urbanization and herbal product demand. India, part of South Asia & Oceania’s 19.9% share (US$ 9.7 billion), has a market size of US$ 3.9 billion with a CAGR of 4.8%, propelled by youth-driven demand for novelty items. The collective share of Germany, China, and India is approximately 41%.

Key Players

• Unilever N.V.
• Procter & Gamble
• Johnson & Johnson
• Colgate-Palmolive Company
• The Himalaya Drug Company
• Avon Products, Inc.
• Bentley Laboratories Plc
• Sebapharma GmbH & Co. KG
• The Hain Celestial Group, Inc.
• ITC Limited

Strategic Outlook and Industry Trends

Key players are adopting strategies like acquisitions and product innovation to capture market share. For instance, Procter & Gamble acquired Billie Inc. in January 2020 to expand its women’s body care line, while Colgate-Palmolive’s 2019 acquisition of Laboratoires Filorga strengthened its skincare portfolio. Trends include the rise of herbal and Ayurvedic products, particularly in Asia, and the growing popularity of eco-friendly and non-toxic formulations. Manufacturers are leveraging biotechnology to develop safer, high-efficiency products. The focus on male grooming, baby products, and hospitality applications will drive growth, with online sales channels gaining traction due to convenience.

Segmentation of Bath & Shower Toiletries Market

By Product Type:

• Shower Products
• Liquid Bath Products
• Bath Additives
• Bar Soaps
• Other Product Types

By Form:

• Solid
• Gels & Jellies
• Liquid
• Others

By End-User:

• Men
• Women

By Sales Channel:

• Online Sales
• Offline Sales
• Hypermarkets/Supermarkets
• Departmental Stores
• Retailers
• Other Sales Channels

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia & Oceania
• MEA

Explore More Related Studies Published by Fact.MR Research:

Paper Cutlery Market

https://www.einpresswire.com/article/827552473/paper-cutlery-market-size-estimated-to-reach-us-915-million-at-a-cagr-of-8-1-by-2035

Epilators Market

https://www.einpresswire.com/article/827605188/epilators-market-is-projected-to-usd-814-million-by-2035-driven-by-demand-for-at-home-and-sustainable-grooming-solution

Contact

US Sales Office
11140 Rockville Pike
Suite 400
Rockville, MD 20852
United States
Tel: +1 (628) 251-1583
Email: sales@factmr.com