The global polyvinylpyrrolidones (PVP) market, valued at US$ 3.12 billion in 2025, is projected to reach US$ 5.93 billion by 2035, growing at a compound annual growth rate (CAGR) of 6.6%, according to a Fact.MR report. This represents a market opportunity of US$ 2.81 billion, calculated as the difference between the 2035 and 2025 market values. Key drivers include PVP’s critical role in pharmaceutical drug delivery, particularly in nanotechnology and targeted therapies, and its growing use in personal care and industrial adhesives. The shift toward bio-based PVP and sustainable production aligns with stringent environmental regulations, such as the EU Green Deal and U.S. TSCA. Challenges include raw material cost volatility and regulatory compliance, but innovations in high-purity and biodegradable PVP grades are expected to fuel growth.

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Market Analysis

The polyvinylpyrrolidones (PVP) market is driven by its versatile applications in pharmaceuticals, cosmetics, and industrial sectors. In pharmaceuticals, PVP’s role as a binder, stabilizer, and solubilizer in controlled-release and targeted drug delivery systems supports its demand, particularly for high-performance formulations. The personal care sector benefits from PVP’s film-forming and stabilizing properties in products like hair sprays and lotions, while industrial adhesives leverage its strong bonding capabilities. Sustainability trends, including bio-based PVP and green chemistry, address environmental concerns and regulatory pressures, such as EU REACH and U.S. EPA standards. However, challenges like raw material supply disruptions and regulatory compliance costs could impact low-grade producers. Innovations in specialized grades and strategic partnerships are key to sustaining market growth.

Segment Analysis

The market is segmented by form, grade, application, and end-use industry. The liquid form dominates with a 52.5% share in 2025, driven by its versatility in pharmaceuticals (binders for tablets, stabilizers for syrups) and cosmetics (humectants, film-formers). Copovidone leads grades with a 36% share, valued for its solubilization and binding in drug formulations, growing due to demand for solid dispersions. The adhesives application holds a 12.8% share, benefiting from PVP’s compatibility with diverse substrates in packaging and electronics. The textile industry, with a 4.4% share, drives demand through PVP’s role in dyeing aids and anti-static treatments, enhancing fabric quality. These segments reflect PVP’s adaptability across high-growth industries.

Country-wise Insights

In the United States, the PVP market is expected to grow at a 5.8% CAGR, driven by a robust pharmaceutical sector and demand for high-purity PVP in drug delivery and cosmetics. Investments in biopharma R&D and controlled-release formulations further boost growth. In the United Kingdom, a 5.1% CAGR is projected, fueled by the NHS’s focus on self-administered medications and PVP’s use in cosmetics for vegan, non-toxic products. Germany anticipates a 5.5% CAGR, supported by its pharmaceutical and chemical industries, with PVP applications in technical fabrics and adhesives. China leads with a 6.4% CAGR, driven by its expanding pharmaceutical and cosmetics markets, alongside industrial applications in adhesives and coatings, supported by rapid manufacturing growth.

Key Players

• Ashland
• BASF SE
• Boai NKY
• Nanhang Industrial Co. Ltd.
• Nippon Shokubai
• Rahavard Tamin Pharmaceutical Co
• Shanghai Yuking Water Soluble Material Tech Co., Ltd.
• Divine Chemicals (India)
• JH Nanhang Life Sciences
• Zhangzhou Huafu Chemical Co., Ltd.
• Jianhua Group
• DKS Co. Ltd.
• Hangzhou Motto Science & Technology Co., Ltd.
• DKSH Holding Ltd.
• Spectrum Chemical Manufacturing Corp.
• Shandong Xinhao Chemical Co., Ltd.

Strategic Outlook and Industry Trends

Manufacturers are prioritizing innovation in sustainable PVP grades, with companies like Ashland and BASF investing in bio-based and biodegradable variants to meet EU Green Deal and U.S. EPA regulations. Strategic moves, such as Ashland’s acquisition of ISP Corporation, enhance market reach, while partnerships with biotech firms drive new applications in drug delivery. Challenges include volatile raw material costs and regulatory hurdles, particularly in Europe’s REACH compliance. Opportunities lie in expanding into non-pharmaceutical applications like textiles and electronics, especially in Asia-Pacific, where cost-effective grades are in demand. Investments in GMP-compliant production and supply chain resilience are critical for long-term competitiveness.

Segmentation of Polyvinylpyrrolidones (PVP) Market

By Form:

• Liquid
• Powder

By Grade:

• Copovidone
• Crospovidone
• Others

By Application:

• Fibers
• Adhesives
• Protective Colloids
• Films
• Oil / Gas Fields
• Others

By End-use Industry:

• Textile
• Pulp & Paper
• Oil & Gas
• Electrical & Electronics
• Cosmetics
• Pharmaceuticals
• Food & Beverages
• Others

By Region:

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East and Africa (MEA)

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