Frozen Fruits and Vegetables Market Insights:
The changing lifestyle and work culture have infused the need for convenience food which is likely to drive the market growth for frozen fruits and vegetables. Market Research Future (MRFR) has asserted in its latest report that the global frozen fruits and vegetables market will expand at a healthy pace throughout the forecast period.
Frozen Fruits and Vegetables Market is expected to register 7.60% CAGR from 2022 to 2030 and reach USD 9.12 billion by the end of 2030.
Germany Frozen Fruits and Vegetables Market plays a pivotal role in the global frozen food industry, driven by the country's sophisticated retail infrastructure and consumer demand for convenient yet healthy food options. Frozen produce holds a significant share of the German market, offering consumers access to a wide variety of fruits and vegetables throughout the year. With Germans increasingly prioritizing convenience and nutrition in their food choices, frozen fruits and vegetables serve as a practical solution for busy lifestyles. Additionally, advancements in freezing technologies ensure the preservation of nutrients and flavors, further bolstering the market's growth in Germany.
The increasing product offering of frozen fruits and vegetables coupled with easy availability in stores will complement the expansion of the market over the next couple of years. Furthermore, the introduction of Ready to Eat (RTE) products cut down the task of peeling and slicing which is likely to aid global frozen fruits and vegetables market proliferation. The catalyzed demand for RTE food is poised to accelerate the sales of frozen spinach and legumes. The frozen fruits and vegetables industry leaders facilitate the supply of seasonal products throughout the year which has accelerated revenue generation from the market and is likely to continue the trend over the assessment period. The growing demand for confectionery, bakery and dairy products will propel the revenue creation from frozen fruits segment of the market due to increased sales of kiwi and apricots.
The technological innovations adopted by the industry leaders for preserving the nutritional content and taste of fruits and vegetables while enhancing shelf life will further propel the market growth globally. However, some loss of nutrition during freezing is inevitable which is likely to hold the market growth during the review period. Other factors responsible for hampering the growth of frozen fruits and vegetables market include preferences for fresh fruits and vegetables, impacts on the environment, etc.
Competitive Dashboard:
The Key Frozen Fruits and Vegetables Market Players profiled by MRFR in its report include Dole (U.S.), HJ Heinz (US), Simplot Australia PTY Ltd (Australia), Ardo NV (Belgium), General Mills (U.S.), Pinnacle Foods Corp. (US), Findus Sverige AB, (Sweden), and Bonduelle Group (France) among others. The strategies employed by the key players for gaining prominence in the market include the increased supply of products, competitive pricing, packaging innovations, acquisitions and mergers, product developments, etc.
Market segmentation:
The global Frozen Fruits and Vegetables Market has a growing number of scopes for growing as it has many more market segments such as frozen fruits and vegetable types, categories, forms, distribution channels, and regions.
By type, the global frozen fruits and vegetables market is segmented into fruits and vegetables.
By form, the frozen fruits and vegetables market has been segmented into whole, pureed, dried, and others.
By application, the global frozen fruits and vegetables market is segmented into fruits and vegetables. The fruits segment is sub-segmented into fruit juices & smoothies, breakfast cereals, salads & desserts, bakery foods, yogurts, and others. The vegetables segment has further been sub-segmented into pizza toppings, salads, Ready to Eat Food (RTE), noodles & pastas, soups, and others.
By packaging, the frozen fruits and vegetables market has been segmented into <10 kgs, >10-15 kgs,15-30 kgs, and >30 kgs.
Industry Developments:
In July 2018, Patanjali, an Indian consumer goods company, has announced its plan to foray into frozen vegetables market. The company has successfully launched a couple of products and is planning to add 6-7 more vegetables to its frozen vegetable’s product line.
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