Japan Wine Market Overview

Market Statistics

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 30.2 Billion

Market Forecast in 2033: USD 48.8 Billion

Market Growth Rate: 5.5%(2025-2033)

According to the latest report by IMARC Group, In 2024, the Japan wine market size reached USD 30.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 48.8 Billion by 2033, exhibiting a growth rate (CAGR) of 5.5% during 2025-2033.

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Japan Wine Industry Trends and Drivers:

Japan The wine market in Japan is gaining popularity especially among the young people who are now welcoming the wine market as their upper-end but not so down to earth drink. This trend is propelled by the urban millennials and Gen Z who have become attracted to the wine because of its reputation with global lifestyles and its ability to pair with different foods, sushi, and Italian-style foods. The interest is increased through the means of social media platforms, as influencers share their wine testing and vineyard trips, popularizing the culture of wine. Restaurants and bars in urban hubs such as Tokyo and Osaka are reacting by adding to the wine lists and presenting curated wine lists so that they can satisfy the curiosity and adherence to the trends in the customer. This increased interest is due to a change in the culture with regards to acceptance of wine as an alternative lifestyle.

This tendency is also boosted by spreading of information about foreign wine countries by traveling and media. The ease of availability of restaurants with new varieties of wine, such as Sauvignon Blanc, Pinot Noir, and sparkling wines is a great anticipation amongst the younger Japanese consumers who are often venturing to buy bottles of wines grown in regions like Bordeaux, Tuscany, and the New World wine properties. Tasting sessions, wine-master classes, and the like are becoming successful wine training programs that consumers have that are capable of making more informed decisions. The retailers are changing too as the convenience stores and online platforms have the affordable and high-quality wine that responds to such demand. Another indicator of the fact that the younger generations are incorporating wine into their social life that is transforming wine into a part of the contemporary Japanese culture is still the emergence of wine-oriented social clubs and wine subscription services.

Japan Wine Industry Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the Japan Wine Market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

The report has segmented the market into the following categories:

Breakup by Product Type:

• Still Wine
• Sparkling Wine
• Fortified wine and Vermouth

Breakup by Color:

• Red Wine
• Rose Wine
• White Wine

Breakup by Distribution Channel:

• Off-Trade
• On-Trade

Breakup by Region:

• Kanto Region
• Kinki Region
• Central/ Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of all major companies in the Japan Wine industry.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

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