The global tennis racquet market, valued at US$ 772 million in 2022, is projected to reach US$ 1,013.5 million by 2032, growing at a CAGR of 2.8%. Driven by rising fitness awareness and government initiatives promoting sports, tweener racquets dominate with a 41.4% market share, favored for their balanced performance. Europe holds the largest regional share at 32.5%, while East Asia, led by Japan (4.8% CAGR), shows strong growth potential. Innovations like AI-designed racquets and open string patterns enhance demand, though high costs and inflation pose challenges to broader adoption.

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Market Analysis

The tennis racquet market is fueled by growing participation in tennis as a recreational and professional sport, spurred by post-COVID-19 fitness trends and government programs like India’s Khelo India (2018) and the UK’s Lawn Tennis Association initiatives (2019). A Fact.MR report notes a historical CAGR of 1.3% from 2017 to 2021, with growth accelerating due to increased sports training facilities and disposable incomes. Tweener racquets, with a 41.4% share in 2022, lead due to their versatility, while open string patterns gain traction for superior spin and power. Challenges include high equipment and training costs, exacerbated by global inflation, limiting accessibility for lower-income groups. Technological advancements, such as bending zone and woofer systems, drive market expansion through 2032.

Segment Analysis

The market is segmented by racquet type, string pattern, head size, sales channel, and region. Tweener racquets, holding 41.4% of the market, grow at a 2.7% CAGR, favored by both emerging and professional players for their moderate weight and spin capabilities. Open string patterns, with a US$ 188.8 million opportunity by 2032, dominate due to enhanced launch angles and power. Midsize and mid-plus head sizes lead, balancing control and power, while oversize and super oversize cater to beginners. Sales channels include independent and franchised sports outlets, modern retail, and online retail, with online channels growing rapidly. Europe (32.5% share in 2021) leads, followed by East Asia (4.2% CAGR), driven by youth engagement and infrastructure growth.

Country-wise Insights

Europe, with a 32.5% share in 2021, benefits from initiatives like the European Week of Sports, driving a US$ 91.9 million opportunity by 2032. The UK and Germany lead due to strong tennis cultures and infrastructure. East Asia, particularly Japan (4.8% CAGR), grows rapidly with expanding training facilities and rising disposable incomes. The U.S. and Canada see steady demand from recreational and club-level players. India and South Asia gain traction with government-backed sports programs, while GCC countries and Oceania show moderate growth due to urban sports facilities. China’s market expands with increasing youth participation and fitness focus, reflecting diverse regional dynamics.

Key Players

• The Wilson Sporting Goods Company
• Babolat
• HEAD N.V.
• Prince Global Sports, LLC
• Dunlop Sport
• Yonex Co., Ltd
• Tecnifibre
• Volkltennis
• ASICS Ltd
• Solinco LLC
• Slazenger
• ProKennex
• PowerAngle LLC

Strategic Outlook and Industry Trends

The tennis racquet market is evolving with innovations like Alldesign Labs’ AI-designed racquets (2022), focusing on lighter, stronger designs. Manufacturers collaborate with sports authorities and adopt mergers for portfolio expansion, enhancing durability and performance through technologies like aero modular and bending zone systems. The market’s fragmented nature is shifting toward consolidation as players remain loyal to brands like Wilson and Babolat. Challenges include inflation-driven price increases and high training costs, limiting accessibility. However, growing online retail and government support for sports infrastructure ensure sustained growth, with a US$ 135.1 million opportunity projected from 2028 to 2032.

Segmentation of Tennis Racquet Market

By Racquet Type:

• Power Racquets
• Control Racquets
• Tweener Racquets

By String Pattern:

• Open String Pattern
• Tight or Closed String Pattern

By Head Size:

• Midsize
• Mid Plus
• Oversize
• Super Oversize

By Sales Channel:

• Independent Sport Outlets
• Franchised Sport Outlets
• Modern Retail
• Online Retail

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia & Oceania
• Middle East & Africa

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