The global market for artificial intelligence (AI) in the beauty and cosmetics market was valued at USD 3.70 billion in 2024 and is projected to reach USD 15.34 billion in 2034, with a compound annual growth rate (CAGR) of 21.7% during the 2025–2035 forecast period. The market is expected to grow due to the high demand for and consumption of beauty products, as well as the integration of AI solutions for improved service.

Through data-driven insights gathered from consumers, including their preferences, concerns, skin types, and much more information they provide on various platforms, artificial intelligence, or AI, has transformed the beauty and cosmetics industry. It aids in decision-making for supply chain optimization, inventory management, marketing strategies, and much more.

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GROWTH DRIVERS

AI makes it possible to create customized beauty regimens and recommendations based on each person's skin type, preferences, and concerns, which increases consumer happiness and brand loyalty.

The need for at-home beauty apps and gadgets is being driven by skincare devices and apps that provide cutting-edge solutions for skin analysis with real-time monitoring. Sales are being driven by AI-powered virtual try-on systems that let clients see skin care procedures, hair colors, and makeup products in real time.

MARKET SEGMENTATION:

·         By Service - personalized recommendation, AI based beauty devices/apps, real-time customer service, performance marketing measurement, demand forecasting and supply chain and others

·         By Application – skincare, haircare, make-up, fragrances and others

·         By Region - North America, Europe, Asia Pacific, the Middle East and Africa, and South America.

Global Key Players:

·         Modiface

·         Beiersdorf

·         Olay

·         Sheseido

·         CRIX labs

·         My Beauty matches

·         P & G

·         Sephora

·         Haut AI

·         Estee lauder

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