The vegetable farming market was valued at USD 965.77 billion in 2024 and is expected to expand at a compound annual growth rate (CAGR) of 3.3% over the course of the forecast period. Market growth is being driven by advancements in agricultural technology, changing sustainability concerns, and health-conscious consumer behavior. The market's demand for fresh veggies has increased due to rising nutritional consciousness.

The industry is expanding as a result of the growing number of vegetarians worldwide. The growing popularity of vegetarianism and plant-based diets encourages people to eat more fresh veggies. Growing awareness of environmentally friendly and sustainable farming methods encourages consumers to choose locally grown and organic vegetables. E-commerce and online grocery shopping have significantly changed the fresh vegetable business.

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Growth Drivers

The industry is expanding rapidly because to the growing demand for plant-based diets and organic products. The demand for fresh vegetables has increased as a result of the decline in meat consumption and the rise in popularity of vegetarian and vegan diets. In a plant-based diet, the main source of these nutrients is vegetables. With the advent of modern agricultural tools and techniques, fresh vegetables are now cultivated, harvested, and sold in fundamentally different ways.

In urban settings where traditional agricultural space is scarce, vertical farming, hydroponics, and aeroponics are becoming more popular. How people buy fresh veggies has changed as a result of the growth of the e-commerce sector. Amazon Fresh and Walmart are no longer the only online grocery stores; there are now specialty produce delivery services that make purchasing fresh vegetables simpler. The main drivers of market expansion are rising disposable income and the movement of individuals from rural to urban areas.

Segmentation

Vegetable Farming Market by Vegetable Type

·         Leafy greens

o   Lettuce

o   Spinach

o   Kale

o   Swiss chard

o   Others

·         Cruciferous vegetables

o   Broccoli

o   Cauliflower

o   Cabbage

o   Brussels sprouts

o   Others

·         Root vegetables

o   Carrots

o   Potatoes

o   Beets

o   Radishes

o   Others

·         Allium vegetables

o   Onions

o   Garlic

o   Leeks

o   Shallots

o   Others

·         Solanaceous Vegetables

o   Tomatoes

o   Peppers

o   Eggplants

o   Others

·         Legumes

o   Peas

o   Beans

o   Lentils

o   Others

·         Cucurbitaceous vegetables

o   Cucumbers

o   Zucchinis

o   Pumpkins

o   Melons

o   Others

·         Others

o   Corn

o   Asparagus

o   Artichokes

o   Others

Vegetable Farming Market, By End User

·         Household consumption

·         Food processing

·         Foodservice

Vegetable Farming Market, By Distribution Channel

·         Retail stores

·         Online retailing

·         Farmers market

·         Specialty stores

·         Foodservice providers

·         Wholesale markets

By Region

·         Asia-Pacific

·         North America

·         Latin America

·         Middle East and Africa

·         Europe

Key Players

·         Ardo Group

·         Bonduelle Group

·         Calavo Growers

·         Conagra Brands

·         Church Brothers Farms

·         Dole Food Company

·         Fresh Del Monte Produce

·         Green Giant

·         Lipman Family Farms

·         Mann Packing Company

·         Nestlé S.A.

·         SunFed

·         Taylor Farms

·         The Kraft Heinz Company

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