Toilet paper, a seemingly simple hygiene product, has evolved beyond its basic function. As market dynamics shift and consumer expectations grow more specific, toilet paper manufacturers are facing an increasing number of custom demands—from product features and packaging to sustainable practices and private labeling. These custom requirements are reshaping production strategies, machinery configurations, and supply chain practices.

Softness, Strength, and Absorbency

Consumers are no longer satisfied with “standard” tissue products. Instead, they are looking for:

Ultra-soft or velvet-touch textures for premium comfort

High strength and durability, especially in wet conditions

Increased absorbency to minimize usage and reduce waste

To meet these preferences, manufacturers must carefully select raw materials (virgin pulp vs. recycled), optimize fiber blending, and fine-tune embossing and lamination techniques.

Customized Sheet Size and Roll Dimensions

Different markets require tailored product dimensions:

Jumbo rolls for commercial and institutional use (e.g., airports, hospitals)

Compact rolls for space-saving in urban households

Longer rolls with higher sheet count to reduce frequency of replacement

Interfold or single-sheet formats for touch-free dispensers

Manufacturers must invest in flexible converting lines to handle various roll sizes and packaging configurations.

Eco-Friendly and Sustainable Products

Sustainability has become a driving force in tissue product purchasing decisions:

Recycled paper, bamboo toilet paper and FSC-certified toilet paper is increasingly demanded.

Plastic-free or biodegradable packaging options are requested by eco-conscious consumers.

Carbon-neutral production processes and water-saving technologies are being emphasized by global retailers.

Tissue manufacturers must adjust sourcing, processing, and certifications to align with these sustainability goals.

Private Label and OEM Customization

Retailers and e-commerce brands are actively seeking:

Custom branding and packaging design (colors, labels, wrappers)

Exclusive formulas or scent-infused tissues

Tailored packaging formats such as 4, 6, 9, or 12-roll bundles.

Multi-language labeling for international markets.

To support private labeling efficiently, manufacturers need agile production planning, digital print capabilities, and strong coordination between design and operations teams.

Antibacterial, Fragrance-Infused, and Skin-Safe Additives

In niche and premium segments, customers demand functional enhancements:

Aloe vera or vitamin E-infused tissues for skin comfort.

Antibacterial formulations for public hygiene concerns.

Lightly scented or fragrance-free options for allergy-prone users.

Manufacturing these specialized products requires controlled chemical dosing systems, allergen-free environments, and rigorous dermatological testing protocols.

Smart Packaging and Supply Chain Integration

Custom demands also extend to how toilet paper is delivered and tracked:

Barcode and QR code integration for smart inventory systems

Shelf-ready packaging (SRP) for easy retail display

E-commerce-friendly packs optimized for shipping and unboxing

Custom palletization and logistics labeling for efficient distribution

Advanced ERP integration and modular packaging lines help fulfill these logistics-driven custom requests.

Regulatory and Regional Compliance

Manufacturers targeting global markets must navigate:

Different roll size standards (e.g., European vs. North American)

Local regulations on recyclability and product labeling

Import/export documentation and certifications

Adapting production to comply with regional regulations ensures smooth market entry and customer trust.

Summary

The future of toilet paper manufacturing is increasingly customized. Whether addressing comfort preferences, environmental values, or branding requirements, manufacturers must be agile, innovative, and responsive. By investing in flexible production lines, sustainable materials, and customer-focused R&D, producers can meet the growing diversity of custom demands and strengthen their competitive edge in this essential consumer goods sector.