The global market for generative AI in digital marketing market was estimated to be worth USD 2.9 billion in 2024 and is expected to expand at a compound annual growth rate (CAGR) of 37.1% over the course of the forecast period. Generative AI can be used to create intelligent chatbots that can answer complicated questions. Natural language processing is used by AI-powered chatbots to improve the customer experience. AI handles large-scale marketing efforts. Ensuring data privacy and security is crucial when using AI to personalize marketing campaigns.

The increasing need for highly tailored text, image, and video content is met in part by generative AI. Brands are under tremendous pressure to create content fast. The production of blogs, ads, product descriptions, and videos is automated by generative AI. The demand for recommendation engines, targeted advertisements, and AI-generated product descriptions is increased by the expansion of e-commerce.

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Growth Drivers 

Generative AI can produce unique content for every consumer, such as email messages, landing pages, and product suggestions, in response to the growing desire for tailored experiences. This is something that marketers can use to increase interaction and make their messages more relevant. Generative AI can support augmented reality experiences in response to the growing desire for more complex and captivating interactions. AI uses large information to foresee trends, determine which groups respond best, and allocate funds as efficiently as possible.

The majority of marketers in nations like the US use ChatGPT and other AI solutions. According to recent statistics, over 80% of industry experts include AI technology into their online marketing efforts, demonstrating how deeply ingrained AI is in the digital marketing scene. The widespread use of AI in marketing is not surprising given its many advantages, which include data analysis, campaign tailoring, and task automation, to mention a few.

Market Segmentation

Generative AI in Digital Marketing by Component

·         Services

·         Software

Generative AI in Digital Marketing Systems by Type

·         Text Models

·         Multimedia Models

Generative AI in Digital Marketing by Application

·         Content Generation

o   Text Generation

o   Image/Video Generation

o   Audio Generation

·         Search Engine Optimization (SEO)

·         Lead Nurturing & Lead Scoring

·         Reporting & Analytics

·         Social Media Marketing

·         Other End-Use Application

Generative AI in Digital Marketing by End-User

·         Media & Entertainment

·         IT & Telecommunications

·         Healthcare

·         Automotive & Transportation

·         BFSI

·         Retail and E-commerce

·         Other End-Use Industries

By Region

·         Asia Pacific

·         North America

·         Latin America

·         Middle East and Africa

·         Europe

Key Players

·         Adobe Inc.

·         Amazon Web Services Inc.

·         Genie AI Ltd.

·         Google LLC

·         IBM Corporation

·         Microsoft Corporation

·         MOSTLY AI Inc.

·         Open AI

·         Synthesis AI

·         Paige.AI

·         Rephrase. AI

·         Other Players

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