By CBRE India
In today’s hybrid world, the workplace is no longer just about desks and square footage—it’s about experience, flexibility, and connection. Businesses are rethinking their workplace strategies with the help of property consultants not only to optimize real estate but also to win and keep top talent. With the help of data, AI, and tech, modern organizations are transforming how work happens and where.

For leaders in corporate real estate, HR, and operations, this is a key moment. Many organizations now rely on experienced property consultants to interpret workplace data and translate it into actionable real estate strategies that align with evolving employee expectations. The right strategy can do more than save costs. It can help people feel seen, supported, and inspired.

Why Workplace Strategy Matters Now More Than Ever

Workplace strategy sits at the intersection of space, people, and performance. It's how companies align physical environments with their goals, values, and employee needs. Done right, it can:

• Improve employee satisfaction and engagement

• Support hybrid and flexible work models

• Enhance productivity and collaboration

• Strengthen company culture

• Optimize real estate and reduce underutilization

With employees expecting more autonomy and purpose from work, an intentional approach to workplace design and management can be a powerful differentiator.

What Is The Role of Data and AI in Shaping Workplace Experiences

According to CBRE’s 2024–2025 Global Workplace & Occupancy Insights report, 90% of CRE teams use software like CAFM and IWMS for space and asset management. Yet, while 77% of organizations report some level of tech maturity, none have reached the highest level—showing room for growth.

Here’s  how AI and data help in shaping workplace experiences:

• Space utilization analytics help identify which spaces are overused or underused.

• AI-powered forecasting tools predict future occupancy needs based on usage patterns.

• Sensor and badge data offer real-time insight into how people interact with spaces.

Despite these tools, 36% of respondents admitted they don’t know how AI is used in their workplace strategies—highlighting both a gap and an opportunity.

Property consultants who can help organizations interpret and act on this data are becoming increasingly valuable.

Steps To Creating A Workplace That Works for People

A high-performing space supports employee needs—physically, mentally, and socially. Here's what that looks like in action:

1. Flexibility in Space and Policy
The best workplaces give people options: open spaces for collaboration, quiet zones for deep focus, and remote work policies that reflect real-life demands.

2. Tech-Enabled Experiences
From booking systems to AI chatbots for support, smart tech reduces friction and makes daily tasks easier—especially in hybrid setups.

3. Purpose-Driven Design
Workplace layouts are shifting from uniform rows of desks to activity-based zones that reflect the nature of work being done. It’s about giving people the right environment to thrive.

A well-designed workplace also signals culture. It's the physical extension of a company’s values. Investing in this is no longer just about aesthetics—it's about retention.

How To Align Workplace Strategy With Your Talent Strategy

Workplace decisions can either support or undermine your ability to attract the right people. When evaluating employers, candidates now consider things like:

• Flexibility and remote work options

• Well-being support and inclusivity

• Office amenities and location

• Environmental sustainability

For HR leaders and CHROs, this means working closely with property management companies and real estate consultancy partners to ensure the office supports the talent brand. Just as marketing and sales align, so too must HR and real estate.

How to Get Started: Steps to Align Your Workplace Strategy

If your workplace strategy feels outdated, here’s a good place to begin:

1. Audit current space usage – Use data tools to track how your spaces are actually being used.

2. Survey your employees – Ask what’s working, what’s not, and what they value.

3. Involve cross-functional teams – Include HR, CRE, IT, and employees early on.

4. Pilot before scaling – Test changes in one department or location before expanding.

5. Measure and iterate – Set clear KPIs and revisit them regularly.

This isn’t a one-and-done project—it’s an ongoing conversation between people and place.

Source: https://www.cbre.com/insights/articles/designing-the-optimal-organization

The Office as an Experience, Not a Mandate

Think of your workplace like a well-run hotel. People won’t just show up because they’re told to. They’ll come if it meets their needs, reflects their identity, and adds value to their day.

That’s the shift property consultants and strategy teams are helping drive: from office-as-default to office-as-destination.

With the right mix of space design, smart tech, and flexible policy, your workplace can become one of your biggest competitive advantages in a tough talent market.

FAQ: Quick Answers

What is a workplace strategy?
A workplace strategy aligns office space, policies, and technology with employee needs and business goals. As expert property consultants, CBRE India can help define bespoke workplace strategies.

Why does workplace strategy matter for talent retention?
A thoughtful workplace boosts engagement, supports flexibility, and reflects company values—all of which keep top performers around longer.

How can data improve workplace planning?
Data helps track usage patterns, optimize layouts, and forecast future needs—leading to smarter decisions and better employee experiences.

Do all companies use AI in workplace management?
Not yet. While interest is high, many are still exploring how to adopt AI tools effectively.

What’s the role of a real estate consultancy here?
Real estate consultancy firms help align business goals with space strategy, offering insights, tools, and expertise to make the most of every square foot.

Final Takeaway

Ready to improve how your spaces work for your people? Start by talking to your property management services team or a trusted real estate consultancy. Run a small pilot using AI-based occupancy tools to test out the impact. When people notice the difference, they’ll want to stay longer—and so will your top talent.

As one of the world’s leading property management companies, CBRE India works closely with organizations around the world to turn workplace strategies into real business outcomes. From smarter space planning to future-ready hybrid models, we bring the data, experience, and global scale needed to help you lead the way.