Global Influencer Marketing Platform Market Research Report – 2025 Outlook, Trends, Share, Size & Forecast

MarkNtel Advisors has released an in-depth report on the Global Influencer Marketing Platform Market, offering critical insights into the market's size, growth, trend, projections, and emerging dynamics. This report delivers a comprehensive analysis of growth opportunities, competitive landscape, technological developments, and evolving consumer demands—equipping industry stakeholders with the data necessary to make informed decisions.

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Global Influencer Marketing Platform Market Driver

Growing Inclination Towards AI-Based Influencer Marketing Platform to Support Market Growth – In recent years, there has been a rising shift of businesses & large-scale organizations towards influencer platforms based on emerging technologies like Artificial Intelligence, Machine Learning, etc. According to the survey conducted by the Influencer Marketing Hub, in 2023, around 60% of companies across the Globe confirmed using AI Influencers. These technologically driven solutions help small & large-scale corporations to facilitate their brand campaign & optimize their content based on the consumer’s preference, giving positive outcomes to the companies. According to the Influencer Marketing hub, around 50% of organizations that used AI-based influencing solutions received positive results & feedback from consumers. Additionally, these solutions help in streamlining the task & automating the campaign process, which helps the organizations to minimize their operational expenses. Hence, enterprises across the Globe are increasingly seeking these AI-driven solutions.

Moreover, there is a surge in influencer fraud across the Globe. According to the statistics by KlugKlug, an influencer marketing company, around 58.5% of Instagram profiles of the influencers have spurious followers, and a few of the influencers are involved in fraudulent activities. Therefore, it becomes pivotal for organizations to seek solutions, such as AI-based Influencers & AI-driven platforms that help them in analyzing potential influencing fraud risks and improve the authenticity of the brand campaign. Thus, the rising shift of large & small enterprises towards AI solutions to boost efficiency and reach a large number of consumers is driving the Global Influencer Marketing Platform.

Leading Companies and Competitive Landscape of Global Influencer Marketing Platform Market

The competitive landscape of the Global Influencer Marketing Platform Market is shaped by both top giants and emerging players. These companies are actively involved in product launches, mergers & acquisitions, and geographical expansions to support their market presence.

Key Market Players Include:

• IZEA
• Launchmetrics
• Triller
• Com
• Meltwater
• Traackr
• Io
• Creatoriq
• Later
• Grin
• Sprout Social
• Captiv8
• LTK
• Brandwatch
• Bazaarvoice
• Others

These players are continuously innovating and investing in technological solutions to meet the dynamic needs of the market while maintaining a competitive edge.

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Global Influencer Marketing Platform Market Segmentation and Region

 By Offering

• Software
  • Software, By Type
    • Web-based
    • Mobile-based
  • Software, By Deployment Mode
    • Cloud
    • On-premises
  • Services
    • Professional Services
      • Consulting
      • Deployment & Integration
      • Support & Maintenance
    • Managed Services

1. By Application
   • Search & Discovery
   • Campaign Management
   • Analytics & Reporting
   • Content Creation
   • Influencer Relationship Management
   • Compliance Management
   • Payment Processing
   • Product Seeding
   • Social Listening
   • Others

By Marketing Type

• Thought Leadership & Industry Expertise
• Content Marketing & Distribution
• Event Promotion & Attendance
• Product Launches & Announcements
• Lead Generation & Sales Enablement
• Employee Advocacy & Brand Endorsement
• Others

By End-Use Industry

• Retail & E-Commerce
  • Fashion & Lifestyle
  • Health Wellness
  • Sports & Fitness
  • Food & Beverages
  • Others
• Travel & Hospitality
• Media & Entertainment
  • Gaming
  • Advertising & Marketing Agencies and PR
  • Others
• BFSI
• Automotive & Transportation
• Education
• Healthcare & Life Sciences
• Others

 By Region

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

Frequently Asked Questions (FAQs)

1. What is the expected CAGR of the Global Influencer Marketing Platform Market during 2025-2030?
2. Which region holds the largest market share in the Global Influencer Marketing Platform Market?
3. Who are the leading players in the Global Influencer Marketing Platform Market?
4. What are the key trends driving the Global Influencer Marketing Platform Market forward?
5. What are the major challenges faced by new entrants in the market?

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Scope of the Report

• Provides an unbiased market forecast from 2025 to 2030
• Covers detailed company profiles and competitive analysis
• Includes segment-wise and region-wise market breakdown
• Offers insights into market drivers, challenges, and trends
• Equips stakeholders with data-backed strategic recommendations

About MarkNtel Advisors:

We are a leading market research firm providing research, consulting, and data-driven intelligence to clients across diverse industries globally. Our reports are tailored to help businesses identify lucrative opportunities and mitigate potential risks using actionable insights.

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