The nursing breast pads market (授乳用母乳パッド市場) was valued at US$ 307 million in 2023 and is anticipated to grow at a compound annual growth rate (CAGR) of 5.1% over the next decade. This growth trajectory is expected to lead to worldwide sales of nursing breast pads reaching US$ 505 million by the conclusion of 2033.

Nursing breast pads, also known as nursing pads or breast pads, are absorbent pads worn inside a bra to absorb excess milk that may leak between feedings. They help nursing mothers stay dry and comfortable, preventing embarrassing leaks and keeping clothing dry. These pads are typically disposable, although reusable options are also available, making them a convenient choice for breastfeeding women.

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Market Dynamics

The nursing breast pads market (간호 유방 패드 시장) is primarily driven by the growing awareness about breastfeeding and its benefits, coupled with the increasing number of working mothers who choose to breastfeed. The convenience and hygiene offered by nursing breast pads have made them a popular choice among new mothers. Additionally, the rise in disposable income and the availability of a wide range of nursing breast pads in various shapes, sizes, and materials have contributed to market growth.

Market Future Outlook

The nursing breast pads market (marché des coussinets d'allaitement) is expected to continue growing steadily in the coming years, driven by factors such as increasing birth rates, rising awareness about breastfeeding, and the growing number of working mothers. Manufacturers are focusing on developing innovative products, such as pads with enhanced absorbency and comfort features, to cater to the evolving needs of consumers. The market is also witnessing a shift towards eco-friendly and reusable nursing breast pads, driven by the growing environmental concerns among consumers.

Market Insights

Disposable nursing breast pads currently dominate the market, owing to their convenience and ease of use. However, reusable nursing breast pads are gaining popularity due to their cost-effectiveness and eco-friendly nature. Silicone nursing breast pads are also emerging as a popular choice, as they are soft, flexible, and provide a discreet fit. Online retailing is a key distribution channel for nursing breast pads, offering consumers a wide range of options and the convenience of doorstep delivery.

Key Players

• Ameda Inc.
• Cache Coeur
• Lansinoh
• Pigeon Corporation
• Koninklijke Philips NV
• Cardinal Health
• Bamboobies
• LilyPadz
• Medela AG
• NUK USA
• KINDRED BRAVELY

Competitive Landscape

Prominent nursing breast pad brands are actively seeking to broaden their market reach by venturing into new global markets.

In March 2023, Momcozy, a well-known provider of breastfeeding care products, disclosed its expansion into the European market during the Baby Show with Lidl GB in London, United Kingdom. At the event, the company exhibited its acclaimed breast pumps, pumping bras, and other essential breastfeeding accessories.

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Key Segments of Nursing Breast Pads Industry Research

• By Product Type :
• Reusable
• Disposable
• Silicone
• Hydrogel
• By Application :
• Hospitals
• Homes
• Others
• By Distribution Channel :
• Retail
• e-Commerce
• Others
• By Region :
• North America
• Latin America
• Europe
• APAC
• MEA

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