The alkyl polyglucosides market report is experiencing significant growth in 2025, driven by increasing consumer demand for eco-friendly, biodegradable, and non-toxic surfactants. These surfactants, derived from renewable resources like glucose and fatty alcohols, are gaining popularity across various industries, including personal care, home care, agriculture, and industrial applications. This report provides an overview of the competitive landscape and strategic developments shaping the APG market in 2025.

Market Overview

In 2024, the global APG market was valued at approximately USD 1.2 billion. Projections indicate a growth trajectory reaching USD 2.1 billion by 2033, reflecting a compound annual growth rate (CAGR) of 5.96% from 2025 to 2033 . This expansion is fueled by several factors:

• Consumer Preference for Sustainability: Growing awareness of environmental issues has led consumers to favor products containing biodegradable and non-toxic ingredients.

• Regulatory Support: Governments worldwide are implementing stricter regulations on chemical ingredients in consumer products, promoting the adoption of green alternatives like APGs.

• Versatility Across Applications: APGs are utilized in a wide range of products, from personal care items to industrial cleaners, enhancing their market appeal.

Competitive Landscape

The APG market is characterized by the presence of several key players, each employing distinct strategies to maintain and expand their market share:

1. BASF SE

• Expansion Initiatives: In 2023, BASF expanded its APG production capacity with new facilities in Cincinnati, Ohio, and Bangpakong, Thailand. This move aims to meet the growing demand for eco-friendly surfactants in North America and Asia-Pacific .

• Product Innovation: BASF introduced a new line of APGs tailored for personal care applications, focusing on enhancing foaming properties while ensuring skin compatibility.

2. Croda International Plc

• Capacity Expansion: Croda announced plans to increase its APG production capacity to cater to the rising demand for sustainable ingredients in household and personal care products .

• Sustainability Focus: The company emphasizes sustainability in its operations, aligning with global trends favoring green chemistry and environmentally friendly products.

3. Clariant AG

• Sustainable Practices: Clariant has made significant strides in reducing greenhouse gas emissions and water usage, as highlighted in its Integrated Report 2023. These efforts underscore the company's commitment to sustainable manufacturing practices .Product Development: Clariant continues to innovate in the APG segment, developing new formulations that meet the evolving needs of eco-conscious consumers.

4. Dow Inc.

• Research and Development: Dow invests heavily in R&D to enhance the performance and sustainability of its APG products, aiming to lead in the green surfactant market.

• Strategic Partnerships: The company collaborates with other industry leaders to expand its product offerings and reach new markets.

5. LG Household & Healthcare Ltd.

• Market Penetration: As a significant player in the Asia-Pacific region, LG focuses on integrating APGs into its product lines to meet the growing demand for sustainable personal care products.

• Consumer Engagement: The company actively engages with consumers to promote the benefits of eco-friendly ingredients in its products.

Strategic Developments

Several strategic initiatives are shaping the APG market landscape in 2025:

• Capacity Expansion: Leading manufacturers are increasing production capacities to meet the escalating demand for APGs. For instance, BASF's new facilities in North America and Asia-Pacific are expected to bolster its market presence .

• Product Innovation: Companies are focusing on developing new APG formulations that offer enhanced performance characteristics, such as improved foaming and emulsifying properties, to cater to diverse application needs.

• Sustainability Initiatives: There is a concerted effort across the industry to adopt sustainable practices, including sourcing renewable raw materials and reducing environmental footprints, aligning with global sustainability goals .

• Strategic Partnerships: Collaborations between APG manufacturers and consumer goods companies are on the rise, facilitating the development of innovative products that meet both performance and environmental standards .

Market Outlook

The APG market is poised for continued growth in 2025, driven by the increasing demand for sustainable and effective surfactants. Manufacturers are focusing on innovation, capacity expansion, and strategic collaborations to capitalize on emerging opportunities. As consumer preferences shift towards eco-friendly products, companies that align their strategies with sustainability and performance will likely lead the market.

Conclusion

In 2025, the alkyl polyglucosides market is characterized by a dynamic competitive landscape, with key players implementing strategic initiatives to enhance their market positions. The emphasis on sustainability, innovation, and capacity expansion reflects the industry's commitment to meeting the evolving demands of eco-conscious consumers. As the market continues to grow, stakeholders must navigate the challenges and opportunities presented by this rapidly evolving sector.