The food processing industry has registered significant advancements in the recent years and has provided a viable alternative to honey, thus propelling growth in the honey industry. Food retail industry is also experiencing a hopeful growth, and acquiring tremendous speed thus providing a boost to the honey industry. The development is triggered due to the need for varietal honey such as Manuka honey, Blueberry honey, and Dandelion honey. The mono-floral honey production is on the rise in recent years hence also elevating the demand for varietal honey.

The current evolution of honey market trends are being seen because of the collective count of the functional food industries, beverage industries and nutritional food industries in all the regions of the world. The broad assortment of honey's flavors is a new market trend. Furthermore, the craft brewing industry is employing differently flavored honey to pair the flavor of the beer to be brewed.

With the growing requirement for all to have a healthy lifestyle, the consumers all over the world are more towards consuming food products made of natural ingredients, instead of consuming food products with unnatural or chemical additives. Also, as said in Ayurveda, honey possesses gigantic medicinal properties, and proper quantity can cure numerous health disorders like atherosclerosis. The phenolic compounds in honey avoid the risk of atherosclerosis and other cardiovascular diseases. The growing health consciousness among consumers will boost the demand for healthy ingredients and foods and consequently boost the demand for honey across the world.

Wide Range of Industrial Applications Creating Lucrative Opportunities:

The consumption rate of honey is rising worldwide, thanks to its diversified applications and advantages, which indeed makes a prominent contribution to the food and drink industry in the world. The unique blend of physical characteristics and attributes like flavor and color of honey is drawing different food industries like bakery, confectionery, breakfast and cereals, sauces, frozen foods, ice creams, marmalades, beverages, chocolates, snack bars and nutritional food products. Presently brewing companies are employing honey for extensive purposes like flavoring agent as well as natural sweeteners in beer brewing which is gaining momentum for the varietal, mono-floral honey.

The majority of food products made today are certain to have honey as a component, which functions as a prebiotic, antioxidant, clarifying agent, fermentation agent, as well as imparting a flavor to the food. Since most consumers know that honey is rich in lots of health benefits and also facilitates weight loss, food items whose ingredients include honey are likely to be opted for by health-conscious consumers worldwide. Faultless taste, honey's flavor and nutritional facts easily make it possible for the manufacturers of food items to utilize it as a low-calorie and healthy substitute of sugar as an additive.

Distribution of Spurious Honey Spoiling Consumer Faith towards Honey Purchase:

Some incidents have occurred in recent times, where the majority of honey products being marketed in supermarkets across various parts of the country were discovered to contain no pollen in them. Introduction of adulterants, antibiotics, and toxic substances in honey that is labeled as organic, is making consumers wary of purchasing honey products from foreign and popular brands. These incidents have been undermining the consumer confidence, which eventually affects its demand. Consumers are opting to buy these products from local traders to have the good quality of honey and genuine honey products. There are limited available brands having synthetically added sugars therefore consumers are not confident in buying these products due to a lack of trust. Frauds such as honey laundering are occurring all over the world and posing challenges to the healthy development of the international honey market.

East Asia to Dominate the Regional Landscape:

East Asia's supremacy in honey market is anticipated to prevail, with a market share of almost 35% by 2029-end owing to emerging food processing industries, along with growing number of functional food and confectionary & bakery industry, especially in East Asia, which will keep on supporting the growth of honey market in the region. Honey market in Europe, is experiencing a rising trend of bakery and confectionary industries and expanding the horizon of honey industry. This will create avenues for valuable opportunities for honey market in Europe.

Old Source - https://www.globenewswire.com/news-release/2019/09/06/1912151/0/en/Honey-Market-to-Register-5-1-Forecasted-Growth-Reveals-Fact-MR.html