If you are expand your business in the European market. Then it is very helpful for you to build strong brand awareness globally. Exhibitions in Europe provide you with a golden opportunity to reach new customers and expand your business. It also helps you expand your business on the European continent and connects you to a new worldwide market. Do you know that more than 90% of the world major international exhibitions are held in Europe, Germany ranks first in terms of exhibition organizing in Europe, followed by France, Spain and the Netherlands.

Attending European exhibitions gives you the opportunity to connect with international vendors and your potential customers. With 12 major exhibition venues, Europe attracts exhibitors and dealers from Asia and North America as well. Therefore, before attending an exhibition in Europe, it is important for you to understand some key points of the exhibiting process in Europe.

Language and customs        

Language is very important in exhibitions and trade fairs to convey the right message to the audience. In most European countries, English is the most spoken language, making it very easy for you to communicate. However, if you are exhibiting in Germany, France or any non-English speaking country, it is important to have a representative at your booth who speaks the local language such as German or French to communicate effectively with visitors.

Etiquette and punctuality

If you are planning to exhibit in any European country, then respecting the time of that country is very important. European countries have different social values and culture. For example, Germany has a lot of punctuality and everyone respects time, whereas in countries like Spain or Italy, arriving late is considered normal. Being punctual showcases your professionalism, dedication, and the trustworthiness of your brand. Additionally, formal dress codes are preferred in most European countries, so it is important to dress well.

Local Exhibition Contractor

When you attend an exhibition in Europe, you must choose the right stand builder, as European customs are quite different. A local exhibition partner is more beneficial to you, as he has a good understanding of all the statutory guidelines and exhibition rules in Europe. For example, it is important to get approval from the organizer before building the stand to ensure the structural stability of your stand. You also need to have a fire safety certificate. Some exhibitions do not provide rigging points for hanging signs, so it is important to know the height restrictions from the organizer in advance.

EXHIBIT GLOBAL is a USA and European exhibitions trade show booth design company with operations worldwide, with partners in Europe, Asia, Middle East and USA. We also have rich experience working with major global brands in the USA, making EXHIBIT GLOBAL your ideal partner for exhibitions in Europe. We have years of experience creating stands in cities across Europe, including Cannes, Frankfurt, Paris, Munich, Oslo and Barcelona.