As per a report from TechSci Research titled "Global Ad Tech Market By Type (Cloud-Based, On-Premises), By Organization Size (Large Enterprises & SMEs), By Pricing Type (Fixed Monthly Fee, Ad Spend Commission, Hidden Bid Markups), By End User (In-House Media Buyers, Ad Agencies, Website Owners, App Developers, Ad Networks), By Channel Type (Display advertising, video advertising, PPC, social media advertising, CTV, DOOH), By Company, By Region, Forecast & Opportunities, 2026," the global ad tech market is poised for significant growth over the next five years. This surge is attributed to the implementation of stringent government policies pushing for a shift from traditional to digital advertising methods.

Ad tech, short for advertising technology, refers to a suite of software and tools used by agencies and brands to establish and manage their digital advertising endeavors. The market is experiencing noteworthy expansion due to the increasing preference for digital payments by consumers, driven by the ease and speed of the method. The global growth of the media and entertainment industry is also contributing to the rise of the ad tech market. Technological advancements, especially in cloud advertising and other business models, are attracting more customers, and fostering high-performance digital expenditure.

Techsci Research Report: https://www.techsciresearch.com/report/ad-tech-market/7292.html 

However, challenges such as the high costs associated with software installation and usage, as well as the constant threat of data breaches compromising privacy, are hindering the growth of the global ad tech market.

The market is segmented by type, organization size, pricing type, end user, channel type, region, and company. Notably, CTV (Connected TV) is dominating the market in 2020 and is expected to maintain its dominance throughout the forecast period due to the substantial growth of online platforms. The rise in viewership since the pandemic, coupled with consumer preference for high-quality and affordable online streaming services, is a major influencer. Additionally, DOOH (Digital Out-of-Home) is anticipated to witness the fastest incremental growth, driven by interactive campaigns, billboard displays, and the cost-effectiveness of digital displays.

Key players in the global ad tech market include WPP Group PLC, Omnicom Group Inc., Publicis Groupe SA., Interpublic Group of Companies, Inc., Adobe Inc, Google LLC, The Trade Desk Inc, Criteo SA, IgnitionOne, Inc., and MediaMath Inc. These companies are actively engaged in research and development to offer technologically advanced solutions to meet evolving customer demands for efficiency and durability.

For further details, including figures and an in-depth Table of Contents, you can explore the report on the global ad tech market at: https://www.techsciresearch.com/sample-report.aspx?cid=7292 

Mr. Karan Chechi, Research Director at TechSci Research, noted that the COVID-19 pandemic has shifted consumer preferences towards contactless platforms across various sectors. Online commerce, in particular, has experienced a boost due to increased digital spending by consumers, with the trend expected to continue until 2026. Chechi emphasized that the market's growth is fueled by personalization and the adoption of technologies for interactive experiences.

The report, "Global Ad Tech Market By Type (Cloud-Based, On Premises), By Organization Size (Large Enterprises & SMEs), By Pricing Type (Fixed Monthly Fee, Ad Spend Commission, Hidden Bid Markups), By End User (In-House Media Buyers, Ad Agencies, Website Owners, App Developers, Ad Networks), By Channel Type (Display advertising, video advertising, PPC, social media advertising, CTV, DOOH), By Company, By Region, Forecast & Opportunities, 2026," aims to provide comprehensive market intelligence for decision-makers by evaluating the future growth potential, market size, shares, structure, and emerging trends, along with essential drivers, challenges, and opportunities in the global ad tech market.

Get a Free Sample Report: https://www.techsciresearch.com/sample-report.aspx?cid=7292 

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