According to the TechSci Research report, the United States OTT Media Services Market is anticipated to experience significant growth between 2018 and 2028. 

The availability of flexible subscription plans tailored to diverse consumer needs is a key driver for this growth. Brands offering subscription plans based on video quality cater to different consumer preferences, allowing individuals to choose plans according to their viewing devices. For instance, those using smart televisions may opt for higher-priced plans with superior quality, while smartphone users may prefer lower video quality and cost.

Research Report: https://www.techsciresearch.com/report/united-states-ott-media-services-market/14173.html 

The proliferation of internet connectivity and smart devices, such as smartphones and smart televisions, is a major factor fueling market growth. The ease of accessing OTT platforms on these devices contributes to the rising popularity of OTT content. Privacy considerations drive many consumers, especially the younger generation, to watch OTT content on smartphones. In contrast, family and friends often prefer using televisions for shared viewing experiences.

Key market players in the United States OTT Media Services Market include:

• Netflix, Inc.

• Amazon.com, Inc

• Alphabet Inc. (YouTube)

• The Walt Disney Company

• Lions Gate Entertainment Inc., LLC

• Apple, Inc.

• WarnerMedia Direct, LLC. (HBO Max)

• Viacom Inc.

• XUMO, LLC

• Sling TV

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The COVID-19 pandemic influenced existing OTT service providers to lower costs, welcoming new providers into the market and benefitting consumers with lower prices. SVOD (Subscription Video on Demand) dominates the industry due to its advantages, such as high-quality video and multi-device access.

In conclusion, the United States OTT Media Services Market is expected to grow significantly, driven by factors such as internet penetration, diverse content availability, flexible payment methods, and subscription options tailored to consumer preferences. The report provides valuable market insights, helping decision-makers make informed investment decisions and navigate emerging trends, challenges, and opportunities in the industry.

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