As per a report by TechSci Research titled "Global Online Banking Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028," the market reached USD 12.4 Billion in 2022 and is projected to exhibit a 12.67% CAGR from 2024 to 2028. Factors driving this growth include digital transformation, changing customer preferences, and technological advancements. Key trends involve digital-first banking, AI-driven personalization, open banking, contactless payments, neo-banks, and ESG integration. Challenges encompass cybersecurity threats, regulatory compliance, fraud prevention, customer trust, competition, and sustainability. Online banking is on the rise as customers seek convenient, secure, and accessible financial services, blurring the lines between traditional and digital banking.

Techsci Research: https://www.techsciresearch.com/report/online-banking-market/19453.html 

The Global Online Banking Market is powered by dynamic drivers shaping the financial services landscape. Digital transformation, fueled by widespread internet use and smartphone adoption, is at the forefront. Financial institutions are adapting to changing preferences as consumers increasingly opt for digital channels.

Evolving customer expectations, especially among younger demographics, emphasize convenience, accessibility, and speed. This shift has given rise to digital-first banking, enabling users to conduct various financial activities through user-friendly mobile applications and web interfaces.

Technological advancements, particularly in AI and machine learning, are transforming the online banking landscape. AI enables personalized services, predictive analytics, and chatbot-driven customer support, enhancing the overall customer experience.

Open banking initiatives, driven by regulatory frameworks like PSD2 in Europe, are significant drivers requiring banks to securely share customer data with third-party providers through APIs. This fosters innovation and competition, providing customers with a broader array of financial services.

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Contactless and digital payments are pivotal drivers reshaping online banking. With the prevalence of mobile wallets, digital payment apps, and contactless cards, consumers seek faster, more secure alternatives. Successful integration of these payment options into online platforms caters to digitally savvy clientele.

The rise of neo-banks, especially in digital-only banking, represents a paradigm shift. These agile entities, unburdened by legacy systems, leverage technology to offer innovative, cost-effective solutions, emphasizing financial inclusion.

Sustainability and ESG factors have permeated the online banking landscape. Financial institutions are integrating ESG considerations into their products and services, aligning investments with ethical and environmental values.

Major companies operating in the Global Online Banking Market are:

• Aci Worldwide Inc.

• Backbase

• Capital Banking Solutions

• CGI Inc.

• ebankIT

• EdgeVerve Systems Limited (Infosys Limited)

• Fiserv Inc.

• Halcom d.d. (Constellation Software Inc.)

• Oracle Corporation

• Tata Consultancy Services Limited

• Technisys

• Temenos AG

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The competitive landscape acts as a driving force, compelling financial institutions to innovate and enhance online banking services continuously. Traditional banks face competition not only from peers but also from fintech startups and tech giants entering the financial services arena.

In summary, the Global Online Banking Market is steered by a multifaceted interplay of drivers, including digital transformation, changing customer expectations, technological advancements, open banking initiatives, contactless payments, neo-banks, and sustainability considerations. Financial institutions strategically navigating these drivers are poised to meet current and future demands in the dynamic online banking landscape.

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