Raisins Market Overview (2024–2030)

The Raisins Industry was valued at approximately USD 3.84 billion in 2023 and is projected to reach USD 5.34 billion by 2030, growing at a compound annual growth rate (CAGR) of 4.8% during the forecast period.

Key Market Drivers

• Health-Conscious Consumption: Raisins are rich in essential minerals like iron, calcium, potassium, manganese, and zinc, making them a popular choice among health-focused consumers.

• Convenient and Long Shelf Life: As lifestyles become busier, there is a higher demand for ready-to-eat, nutritious snacks. Raisins, being both healthy and non-perishable, are ideally suited to meet this demand.

• Versatility in Culinary Use: Widely used in baked goods, cereals, snacks, and desserts, raisins hold strong appeal across the food processing and culinary industries.

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Market Segmentation

• By Type:

  • Sultana: Dominated the market in 2023. These are produced from yellow-green grapes and are known for their soft texture and tangy taste.

  • Other Varieties: Includes natural seedless, golden seedless, black currant, muscat, and monukka types.

• By End User:

  • Food Industry: Leading the market share, utilizing raisins in a broad range of food products.

  • Food Service Providers: Restaurants and caterers increasingly incorporate raisins into recipes.

  • Households: Direct consumption as a healthy snack or as an ingredient in home cooking.

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Regional Insights

• Europe: Held the largest market share in 2023. The demand is driven by increasing consumer preference for organic and health-friendly food products. Germany is expected to remain a market leader in this region.

• Asia-Pacific: Anticipated to show the fastest growth rate. Rising health awareness, urbanization, and increased income levels in countries like India and China are fueling the demand, especially during seasonal festivities.

Market Challenges

• Substitute Availability: Dried fruits such as cranberries, apricots, prunes, and cherries offer competition, potentially slowing down raisin sales.

• Trade and Regulatory Constraints: Import/export policies and food safety regulations can create barriers, particularly for developing countries that rely on international trade.

COVID-19 Impact

The pandemic disrupted global supply chains, causing shipment delays and price fluctuations. In countries like Afghanistan and Bangladesh, the limited availability of raisins from major suppliers impacted local markets, revealing vulnerabilities in international sourcing.

Conclusion

The global raisins market is set to experience healthy growth, driven by rising demand for nutritious, easy-to-store food products. While it faces competition from substitute dried fruits and regulatory challenges, the market outlook remains positive with growing opportunities in emerging economies and the expanding health food segment.